Social Media Optimization (SMO) & Search Engine Optimization (SEO)

social-media-marketingSocial Media Optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media platforms and communities to create viral publicity.

The purpose of SMO is to use social media to grow the traffic flow to a website. SMO helps build familiarity and trust as people will find you not only mentioned but also recommended.

According to Google’s Hummingbird algorithm the more the content is shared on social media, the higher the perceived quality and hence the content will rank higher in Google’s search rankings. Thus the motto these days is to make the content more easily transportable and shareable. The content should be available and easily visible on apps, widgets, social networking sites, blogs, video sites, forums..that is as far as possible on all digital entry points.

seoContent is King and sharing it smartly is what matters to make it widely popular. When people find the content valuable, reliable or interesting they want to share such content. Even simple steps such as having the social share buttons displayed prominently with the content goes a long way in making the content popular. Further showing the number of shares a content/post has generated establishes social proof.


Social Media Optimization is here to stay. BPM provides top grade SMO services and solutions.

Social Media Optimization (SMO) is similar to Search Engine Optimization in that the objective being to grow the traffic flow to the website. The major difference between SMO and SEO is that SMO is based on content and SEO is based on keywords. 

diff-btween-onsite-offsite-seo-chartSearch Engine Optimization (SEO) is critical to attract and pull visitors to the websites. Here payment to search engines is not involved as with paid search ads. It is the process of positively affecting the visibility of a website, webpage or content in the search engines unpaid results.  Unpaid results are also referred to as free, organic, natural, editorial or earned results. SEO could mean text search or even image and  video search. SEO can be divided into two distinct categories: On-Page (or On-Site) SEO and Off-Page SEO. Both are complementary to each other and go hand in hand in improving the search rankings of the website. However we would advice to get the On Page right first before focusing too much on Of-Page SEO.

In recent past BPM has achieved some amazing SEO results – such that some not so popular websites have ranked extremely high in search results in relation to certain keywords vis-a-vis some very popular websites.