One cannot just write and publish content and expect thousands of visitors to read the articles. The bloggers and authors whose articles come up on the first page of Google and other Search Results do not just put in efforts on the content but also efforts to get people to see their content.
Please follow these simple SEO Tactics to rope in thousands of visitors to the blog/website and build up a Blogging Empire.
- Image Optimization (Including Alt Text)
There are two steps here –
Images now have more power than the Hammer of Thor has. Who can ignore images? Nowadays, images are like headlines of articles. Without them an article is incomplete. So, having images in our blog post is the first step on the path to successful blogging. So, then what’s the second step? Optimizing our images is the second step.
What Is Image Optimization?
Image optimization is the removal of redundant data from our image; it’s like compressing an image. Image optimization is a sure shot way by which we can rank our images in Search Results. How do we do that?
Image Optimization includes – Image Size
The size of the images are correlated to the loading speed of the site, hence it is essential that we upload images only up to a specified size. The size of images also depends on the image format – JPEG, PNG and so on. There are many free image compression tools available online, like TinyPng, TinyJpg, etc. However, the image compression process should be automated because it’s very easy to forget. We can also use WordPress plugins like EWWW Image Optimization, Optimole and Smush Plugin for the automation of image compression.
- Image Beautification
This is a process by which we can beautify our images more. But images are already beautiful, how to beautify them more?
Like most trends, screenshots trends are one of the famous and most loved trends by Bloggers. Our audience needs proof and we desperately want to share our success notes with them. That’s where the Screenshots in blogs have their runtime. However, we can make them look more than a screenshot by the use of a popular tool, called Greenshot.
- Alt Tag
We know Alt Tag as Alternative Text or Alt Text. Alternative Text (Alt Text) is the text which is used with HTML but appears(crawlers can see that always) on the screen when due to some reason the image of the page doesn’t open. The possible reasons could be a slower connection, compatibility of the screen reader or some other error.
For indexing the images, Alt descriptions is a must as then it becomes easy for the crawlers to catch the relevancy of the image and accordingly index the image. If we’re writing about pancakes and we have an image. Then, instead of using the following alt text which is nothing but just a keyword. <img src=”pancakes.png” alt=” pancakes”>. It is better to use this alt text. <img src=”pancakes.png” alt=”Stack of blueberry pancakes with powdered sugar”>.
Key Benefit: It clearly and completely defines the image, and crawlers get more content, not just in paragraphs but in alt attributes also (Chances of winning rises). Plus, it helps the SEO of the website. More importantly, Alt Attributes genuinely prove beneficial to visually impaired people.
- Image Linking
Hey, is it something related to internal linking? Yes, internal linking is not just limited to text links. To impress Google, bloggers are using internal image links to serve better content. Image linking is best if the other article too needs an image. We can then proudly use image links.
- Mobile Optimization
In 2018, 52.2 percent of all the website traffic worldwide was generated through mobile phones, up from 50.3 percent in the previous year. These days we’ll have mobile phones, and if we want to search for something we don’t go to our desktop/laptop to search, we do it directly from our mobile itself. Therefore we must ensure that our blogs/websites are mobile-first websites. Mobile first websites are also called Responsive Websites, which essentially means no matter the screen size, the website will look the same in all screen resolutions. A responsive website changes its structure according to the screen-window and viewport. If a blog or website or is not responsive, have no worries, we’re here to help.
Know more about our Web/App Design and Development Services. Bridging Points Media has a fantastic tech team of designers, developers, and optimizers.