The company donated Rs 500 to PM Cares Fund for each pledge, and contribution.
In an effort to applaud the work of the people who are helping, and reaching out to communities during these trying times, and to extend support towards the crusade against COVID-19, A. O. Smith India, a leading water heater, and water purifier company, had announced the launch of its campaign, #AOSmithCares Challenge.
Under this initiative, the company contributed ₹500 to the PM Cares fund for each story of the contribution that a consumer shared on the AO Smith Cares portal. Starting with its own employees, A.O. Smith was proud to introduce this initiative that allowed individuals to share stories about their simple acts of kindness.
The campaign ran until 15th May, and the donations were made based on the total pledges made on its portal by that date.
#AOSmithCares Challenge campaign was launched to help connect people, and encourage others to do their part in the fight against the pandemic, and to bring optimism for the journey ahead of us all.
People were invited to share their photographs, and personal messages while tagging family, and friends to help prompt them to join the effort.
“We believe that individual acts of kindness at this hour can go a long way, and have an overall impact on the society as a whole,” said Parag Kulkarni, Managing Director, A. O. Smith India.
We are empathetic to medical, and essential service personnel who are working tirelessly to help us fight this pandemic. With this initiative, we wanted to do our part to help make a difference.”
About A. O. Smith
A.O. Smith Corporation, with headquarters in Milwaukee, Wisconsin, USA is a global leader applying innovative technology, and energy-efficient solutions to products manufactured, and marketed worldwide.
Listed on the New York Stock Exchange (NYSE), the company is one of the world’s leading manufacturers of residential, and commercial water heating equipment, and boilers, as well as a manufacturer of water treatment, and air purification products.
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