aahaa Technologies Launches DigiSell, A SaaS Platform Accelerating SMEs Digital Transformation

Digital TransformationMedia Release

aahaa Technologies Launches DigiSell, A SaaS Platform Accelerating SMEs Digital Transformation

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aahaa Technologies, a pioneer in simplifying B2B purchasing, and selling, announced the launch of the latest version of their pioneering product DigiSell, a comprehensive, self-service platform that enables small, and medium enterprises to create their own eCommerce store so that they can receive, and process orders from B2B/B2B2B/D2C segments.

With state-of-the-art user controls, and configurations – including dynamic B2B pricing, catalog creation, contracts, inventory, ordering, tracking, and stock management the product is becoming a game changer for sectors as diverse as apparel, construction, corporate gifting, food, and agriculture, healthcare, manufacturing, and packaging among others.

Commenting on the launch of the product, Mr. Asokan Sattanathan, Founder, and Chairman, aahaa Technologies said, “We are thrilled to be offering SMEs across a range of businesses, the benefits of migrating their offline sales, and distribution operations online.

In the last year, the pandemic compelled many businesses to take various processes digital, and there is no going back. DigiSell was  created to enable SMEs in this mission, and we remain committed to evolving in this domain.”

DigiSell is an ideal solution for businesses to enhance distribution efficiency, and grow their B2B sales.

With its advanced technology, it has the potential to free up the sales team from managing cumbersome processes, present, and promote products in the form of an e-Catalogue with client-specific dynamic pricing capabilities.

It also helps businesses expand to new geographies, and add new products, and maintain a single system for all customer orders in both B2B, and B2C sectors.

Additionally, this platform empowers the clients to initiate ordering of contracted goods anytime, from anywhere, get real-time updates on deliveries, and gain insights on product mix, and sales trends dynamically.

In terms of technology, DigiSell assures its clients of 99.95% uptime, and encryption of data on transit, and at rest.

Bank-grade security is deployed on AWS cloud which is another positive aspect.

As a SaaS product, DigiSell is now free to try for users who can then choose from a range of plans that best suit their requirements. Self-onboard, and seamless upgrade to advanced versions help phase the transformation to suit the needs while maintaining business continuity, and data integrity.

“No SME wants to remain small or medium all their life as every organization strives to grow. And DigiSell’s role is that of an efficient enabler that opens up new markets, adds new revenue sources, and frees up human resources to focus on more productive processes.

For an entrepreneur, the cost of owning an eCommerce store on DigiSell will pay for itself handsomely many times over.” Mr. Asokan Sattanathan added.

The platform is built on a multi-tenant architecture. Every customer’s data is separated with a unique tenant-Id to ensure that one customer’s data cannot be accessed by another.

An added advantage is that whether it is a product or service, industrial products, textiles, and fashion products, spare parts, office stationery, housekeeping supplies, etc., they can be easily listed on DigiSell.

Apart from this, customers are also able to showcase multiple attributes, images, and technical specifications to educate their clients about the quality, and applications.

DigiSell has a very user-friendly Integration that helps customers to integrate with their existing system – be it Tally, SAP, or home-grown ERP, and any API-enabled applications.

About aahaa Technologies

Founded in 2013, aahaa Technologies served over 150 corporates across diverse categories by supplying office products, and indirect consumables using their robust digital procurement platform, DigiProcure.

It has pivoted in 2020 from warehousing, and distribution operations to a pure SaaS play. Thereafter, DigiSell was developed to manage the complete end-to-end supply chain processes in B2B buying, and selling.

Winner of several awards including NASSCOM Emerge 50, and CIO Review Top 10 Procurement Technology Solution, among others.

Funded by YourNest Venture Capital, and Calega Resources, aahaa Technologies is founded by Asokan Sattanathan, a supply chain veteran from the Automotive, Engineering, and Telecom industries, and is headquartered in Chennai.



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