Social media marketing (apps) is amongst a couple of impactful digital ways of helping your business grow.
Whether you’re a small company or one that’s got branches all over the world, social media marketing is a skill that you need to imbibe into your general marketing practices.
Even for those who have moved way ahead and actually invested their time, energy and resources into social media marketing, it can still seem to pose a few challenges.
For starters, the question of managing so many social accounts can often leave businesses in a fix, just trying to solve that challenge. While some companies employ more people, other small companies may work on a tight budget and may want better, quicker solutions.
So if you’ve come here hoping to get one for such challenges, you’re in luck because this article is going to give you recommendations on the best social media marketing apps that can make your work life easier.
Before going ahead, it’s understandable if you’re a newbie and are still trying to fully understand social media marketing.
Here’s your answer…
What is Social Media Marketing?
Social media marketing is a method of marketing adopted by businesses to engage with their target audience, increase their brand awareness, drive website traffic, and increase sales.
It’s beneficial to use social media as part of your marketing strategy, not only because you need more brand exposure, but also because you can reach a good number of people. According to Sprout Social, over 3.6 billion people use social media. This number is expected to grow to 4.41 billion by 2025. Exciting right?
Moreover, 54% of social media users, research for brand products on these social platforms. Today, a large number of businesses take to social media to capture their brand voice and build a community of loyal followers on these platforms, who will eventually purchase their products.
Better engagement rates of these businesses, such as the total time spent replying to customers on the Facebook pages by these brands gives an impression about how much a brand cares about it’s customers. So an active brand on social media can be just great for attracting the right and new audiences.
Essential Social Media Apps for brands
Available for android and iOS, Facebook is stealing the market of digital marketing. It has over 2.6 billion monthly active users and has great tools for effective targeting to help marketers spend the budgets effectively.
Facebook has a variety of features like live streaming, facebook business shop, etc. for effective business marketing.
Instagram is another social media app that’s got a large number of active users. Literally 22.02% of the world’s population is on it. Due to it’s use of visuals, it hosts a wide variety of businesses and freelancers on the platform – from ecommerce businesses like Amazon to freelance graphic designer pages.
Here users can share photos and videos and also avail of other platform features like reels and live streaming, just like Facebook.
Youtube
Looking for an app where you can watch videos all day, everyday? Youtube is your answer. Currently, it has got 2.3 billion users worldwide according to Statista. This video sharing platform is great for businesses since visuals are another aspect that can attract your target audience.
Additionally, you can come up with innovative ways of marketing on the platform through ads as well as through professional Youtube channels.
This is a social media platform which uses short messaging as a way of communication. Twitter had 192 million users as of 2021.
Once you find your industry on the platform, your brand can use this app for organic traffic and for marketing as you share relevant and trending topics and also talk about them often to be kept in the loop.
But with these apps and an addition of others like LinkedIn, Pinterest, etc., managing each and every one with clear precision can be a challenge. So here are a few apps that can assist you through this process.
5 Social Media Marketing Assistance Apps for digital marketers
Slack
There’s a reason why Slack is at the top of today’s recommendations. To be a good social media manager, you need to be in touch with your marketing team for updates and task lists. Slack helps you do that.
Slack is basically an app for professional communication. Moreover, Slack also helps in better work life management, as this app lays right in front of you all the essential work details, helping you determine where you’re needed and when.
This free app has about 2000 apps and 750 bots associated with it, which means that you can link Google Drive or other accounts to Slack for a faster paced access. Additionally, you won’t have many emails to keep up with, since you manage all that through Slack and your work is organized in just one app.
Slack also has some super helpful features which gives you the ability to assign or list tasks for the day or the week, on a calendar.
Iconosquare
Iconosquare is a social media monitoring tool which also helps you schedule content. If you’re a social media manager, you’ll be thankful for an app like this. It also works with Facebook and other social media platforms and can provide you with some powerful and valuable statistics from your social media business accounts.
The key parameters where Iconosquare conducts an in depth research and provides you with very helpful and relevant insights and statistics are total followers, gained and lost followers, reach, impressions, most recent stories, and average engagement rates through posts.
Want to grow your business, the right way? Then choose Iconosquare.
Quik
Video is one of the few content types which keeps evolving as different content variations storm the social media space eg. IGTV, Reels, etc. In that case, social media managers need to be at the top of their game to be able to post video content, especially when something is trending.
So what do you do? Use Quik!
Quik is a video editing mobile app that lets you work on videos on the go. You don’t have to have extraordinary editing skills to create a video for social media then. It has got a number of tools and features that makes that work smooth and easy.
VSCO
Visuals are important. And to keep your social media visually appealing, you need to edit your posts to indicate quality content.
VSCO is a free photo and video editing app (if you pay for it, you can access more filters) which can give life to your photo posts in terms of colour and definition.
It has some great editing tools and features, like it has a variety of filters which can help you stick to the theme of your social media handle. Doing this too is also an important aspect of your social media marketing.
Planoly
Are you someone who’s always confused if your Instagram is going to look shabby or great? Do you sometimes hold back just because of that fear?
Don’t worry, Playnoly to the rescue!
This app allows you to check how your posts will look in a grid and accordingly you can post on your Instagram. This way you’ll be able to focus on the visuals of your Instagram better.
Conclusion
With apps like these, your social media marketing job gets way easier, rather than struggling with just one task all day long. You’ll be organized and can work on your tasks more smoothly and efficiently than before, which is a completely different relief.
Also, you deserve some time off work, and getting some assistance in the form of these social media marketing apps will do just that for you.
Have you downloaded any of these apps yet?
