5 Essential Steps in Building a Seasonal Advertising Campaign – Securing Sales

Marketing And Advertising

5 Essential Steps in Building a Seasonal Advertising Campaign – Securing Sales

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Seasonal marketing campaigns can be a great way of placing your most relevant time-specific products under the noses of your target audience at the time they’re most likely to be motivated to make a purchase.

With summer on the way, it may be a better time than ever to secure new conversions with an impactful campaign. And seasonal advertising campaigns result in great marketing ROI!

Throughout the year, many retailers, and online stores are likely to experience fluctuations in website traffic, and sales.

Just like flower shops that see a surge in sales in the week leading to Valentine’s Day, some stores like clothing websites will see more demand for summer clothes as the season approaches.

Building campaigns to make sure your seasonally-focused products gain the attention of their intended audience is called seasonal marketing, and there are many ways to optimize your seasonal marketing efforts. 

The great thing about seasonal campaigns is that they don’t need to relate to a specific holiday, and can be adapted to more effectively market a range of products or services. But how can businesses get the most out of their seasonal marketing campaigns?

Let’s take a deeper look at 5 essential steps in advertising seasonal products –

Make Your Seasonal Campaigns Data-Driven

The first important step that you should take revolves around identifying exactly when your busiest season occurs. While you may have an idea of when your busiest season begins, it’s important to study the available data to pinpoint when consumer interest begins.

Make Your Seasonal Campaigns Data-Driven
Make Your Seasonal Campaigns Data-Driven

Using Google Trends data, which monitors the volume of queries regarding a certain topic that run through the search engine, businesses are capable of gaining a stronger idea of when consumers are most interested in their products or services.

In the example above, we can see that interest in sunscreen typically begins to grow in April before reaching a peak in late-May or June–indicating that consumers are most likely to buy prior to the season’s peak. 

This can help marketers to pinpoint exactly when they should launch their campaigns to ensure that the largest target audience is accessible, and in some cases, it may be worth launching ads earlier than anticipated.

Work on Your Call-to-Action

Adding the right call-to-action (CTA) for your campaign is another essential consideration. CTAs are generally added at the end of a post or advertisement, and encourage the reader to take action. 

Be sure to add a call-to-action as a way of incentivizing engagement, and encouraging your visitors to follow up on their interest.

Whether you add a ‘Buy Now’ as a CTA, or something like ‘Subscribe to our mailing list’, or simply ‘Find out more’, there are plenty of ways to encourage individuals to continue their journey with your company, and nothing’s off the table–provided it resonates with your company goals.

Craft Your Advertisements

For small businesses, the challenge of actually creating ads can be difficult, and time consuming, but fortunately, platforms like Powered Template work to offer both free, and premium quality advertisement templates for businesses to download, edit, and use as they wish. 

Craft Your Advertisements
Craft Your Advertisements – Powered Template

Through Powered Template’s extensive suite of 100% editable templates, more businesses can quickly adapt their campaigns for different seasons. This can be a particular asset to companies that may market a variety of products or services that are likely to sell better at different points in the year. 

At present, there are more than 2,700 advertisement templates available to choose from, and with plenty of different themes, you’ll have no problem finding a suitable ad for your needs. 

Adding Content for Your Seasonal Ad

Your choice of template should reflect the text that you plan to add to your advertisement. For this reason, it’s important to look at your options with an idea of how to fill the vacant space on the page. 

Powered Template’s range of ad templates come with plenty of insight into the compatibility of the design. For better guidance, a user rating system offers a star-rating guide to help marketers to better locate the best designs.

In addition to this, a white crown on a red background depicts which templates are premium quality. In the example above, we can see the crown thumbnail on the download button, meaning that this is accessible for subscribers. 

Choose Where to Publish Your Ad

Once your advertisement has been downloaded, and your own content, and call-to-action has been added, it’s time to publish it in all the most suitable locations. 

For this, it’s worth replicating your copy for both email, and physical distribution, but it’s also important to look to social media demographics to better identify where your target audience is most likely to be online. 

Although it can be difficult for small businesses to continually churn out content that’s geared towards seasonal campaigns, platforms like Powered Template can smoothen the process, leaving you with the more straightforward task of adding the right content, and branding to the designs.

This can help to pave the way for more impactful marketing campaigns to become visible throughout the web, and in brick, and mortar locations. 

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