Ten years ago, who would you have imagined that digital marketing would reach a stage as where it is today.
Well, yes. This is quite hard to believe but this does not make it any less true.
In 2022, digital advertising is predicted to have a growth rate of about 30 per cent. But somehow, digital marketing has become a term that rather intimidates a good number of people actively involved in their respective business’s marketing department.
This either happens because of the lack of knowledge about what they should expect from digital marketing or because of their lack of information as such about digital marketing (tracking tools and other essentials) and as to why it is not working for them the way they thought it would.
Here we share the myth busters that addresses both these problems. Because nothing is as satisfying as providing facts to fiction unless it’s a dreamy fantasy in which you’re the winning character.
The fear of digital marketing has unfortunately created a wide number of beliefs among people that tend to limit the wide potential that it can have for a business. So this article addresses 10 key myths that limit digital marketers from achieving a high success rate with their digital marketing strategy.
Be aware of these 10 Digital marketing myths
#1 There’s no need to have an online presence
Let’s make it very clear – having an online presence for your business is an absolute must. If you’re a small business, a medium sized, or a large one, a digital presence can give your business the exposure that it needs to grow further.
So what if your competitor isn’t active digitally? Make sure you are because for all you know, that can set you apart from your competition. Having an online presence pushes you a step ahead of your competition as you are now able to stay relevant and available to your target audience unlike your competition.
Studies show that 51% of smartphone users found a business online.
Hence online presence is highly beneficial for your brand.
#2 Only digital marketing is enough
In an ideal world, just digital marketing would have been enough and every marketer’s wish. Unfortunately, this is not the case. For effective marketing, you need to know the channels, digital or otherwise, that gets your business the maximum exposure and mileage and thus utilize these channels for your brand’s growth.
Although traditional marketing may not seem all that important to you any longer, there’s definitely an audience that still consumes newspapers, magazines, television and the good ol’ radio.
22% of businesses are really satisfied with the conversion rates that their marketing strategy gets them on the traditional channels.
If your target audience is there, then why not give your marketing strategy on these channels a go? You never know what the outcome will be like after all!
#3 Negative reviews will be the doom for your business
Ever heard of the saying, “what doesn’t kill you makes you stronger?” That’s true even in this case! When you receive negative feedback about your product or service, it is important to take note of them and actually address them rather than simply say goodbye to them with a delete option or a hack.
Negative reviews will help you realize what your business’s weaknesses are and what and where exactly you can improve.
Around 93% of customers read reviews to determine the quality of local businesses while 72% won’t go ahead and buy unless they’ve seen some reviews.
Don’t forget, although you may have attempted to save your brand by deleting negative feedbacks and reviews, humans do have mouths and they do tend to talk a lot about it especially when it’s about something concerning.
The best solution? Show these customers that you really care about their loyalty to your brand and that you would do all in your power to fix the problem. This could in fact, turn your brand value around for the better.
#4 You can get away with any content
Absolutely not! Content matters and 77% of the companies would stand for this statement. Creating content for your target audience means knowing them well enough before you curate content for them on the digital channels. This is part and parcel of the digital marketing process.
When you do a detailed research about your target audience and create content accordingly, your brand will stay relevant to them.
Additionally, search engines like Google and Yahoo look for original content. If your website is of high repute, it could also appear in a good number search queries thereby creating brand visibility on the digital space. Thus, if anyone tells you that content is not important to digital marketing, then you know what is what!
#5 SEO doesn’t matter
Since we have not deliberated about Search Engines, let’s also clarify this aspect. Your search engine practices matter a lot in digital marketing.
A survey by Databox revealed that 70% respondents preferred SEO over PPC marketing for lead generation.
The reality of the situation is that when someone does have a question, these inquisitive souls will turn to the search engines for an answer. And if you want that your brand should be the answer to their search and research, why not make use of the SEO best practices?
Here’s a guide to help you understand the SEO hacks that’ll get you rankings at the top of the lists.
#6 It’s impossible to be heard by a select target audience
Well, it is possible and the core lies in effective audience targeting. When you personalize your digital marketing strategy to target the audience you want to attract to your brand, you’ll be able to achieve this goal easily.
And audience targeting is possible in all of these channels – through social media, website ads, SEO, content marketing, etc.
Using audience targeting can get you closer to the audience that is actually looking for your brand.
#7 Too many platforms are difficult to maintain
Well, it’s understandable that social media marketing can sometimes get a little out of hand.
After all, there’s Facebook, Instagram, LinkedIn, Twitter, Pinterest, Whatsapp and many more social platforms. At times, this can get pretty overwhelming given that our world is constantly changing and new and newer trends catch onto these platforms.
But when you’re active on all these social media platforms and other digital channels, your brand presence will matter to your current as well as to the potential audience and customers. It clearly demonstrates the fact that you’re putting in an extra effort to stay relevant to them. Ensure you do not lose out on this.
#8 Digital marketing can’t track all of your conversions
The truth is, digital marketing can do all of this effortlessly since technology has advanced from what it was 10 years ago. Today there are a number of softwares that can track all your conversions – online and offline.
A couple of these softwares are Agile CRM, PandaDoc, FocusMe, etc. If you’d like access to an elaborate list, here’s something that can help. Tracking sales is extremely important to understand if your digital marketing strategy is working and producing tangible results and sales.
75% of marketers admit to using at least one or the other type of automation tool for tracking conversions.
#9 Your field of specialization can’t keep up with digital
The truth is that every industry has a niche of customers that they serve. All you need to do? Get in touch with that niche! Create content that’s enticing and worth your target audiences time and effort and you’ll get them on board.
Find out your industry’s strengths and weaknesses. Market these points of strengths and work on improving the shortcomings. Additionally, keep your research updated with the latest trends in the industry.
Create the kind of content people don’t mind seeing, with the aid of social listening.
#10 Large website traffic means a successful digital marketing strategy
Unfortunately, many digital marketing professionals begin to get nervous about their strategy when they don’t get the expected results. But there’s more to digital marketing than just website traffic.
The count or the number of website visitors should matter only if they were looking to purchase the product or service that you offer. A large volume of website visitors with a small conversion rate is what should be improved upon since the goal of digital marketing is to drive quality traffic.
A common tracker of success in the digital marketing strategy is the conversions or sales achieved.
This means quality of leads and quality of conversions. If you’re falling short of these, then it’s time to rethink your digital marketing strategy. If the website has a good number of visitors but there are not many conversions, it’s an indication that improvements must be done in your digital marketing strategy.
Don’t get intimidated with these and other common misconceptions about digital marketing. Also, every strategy is unique to the respective business and is possibly different from the others. An effective digital marketing strategy will help you retain your new and old customers while also attract the future ones.
Remember this while you measure the success of your digital marketing strategy and work towards improving the online presence of your brand. What digital marketing myth/s have you come across so far in your digital journey?