We live in this age of technology, and innovation.
We will witness more of such technological advancements, and innovations, also in digital marketing, not only in this year of 2023 but also in the very near future. Here we discuss the top 10 digital marketing trends to look out for in 2023, and beyond…
Image And Voice Search For Search Engine
Generally, SEO means the process of improving the quality, and traffic of your website when one searches by certain specific keywords or services that your website provides.
It helps to build a reputed profile for the targeted website in terms of performance, and service which convinces a potential buyer to go through your website, and make the buying. Well, to search by putting keywords isn’t the trend that one is looking for in 2023!
It is all about improvising. So, enabling the option of searching a product by posting a similar image or by voice command will be the dominating trend in the year 2023, and more so in subsequent years.
Social Media Marketing
In this age of advanced communication, and technology, social media is representative of global, and local platforms that can be beneficial to the website.
The efficient mechanism that social platforms provide work through a grapevine system where the specific information is circulated, and redistributed through communication options, and this nudges groups, and individuals to go through your website.
However, one has to keep in mind not to over rely on one particular social media platform but to diversify reach as far as possible.
Additionally social media will not be just limited to a platform of discovery but will also be a platform where users will prefer to buy.
Snippets And No-Click Searches
For a very long time, we are witnessing advancements in SEO in sync with the advancements of search engines. A recent trend would be no-click searches which has the potential to be a dominating trend for 2023, and beyond.
Two-thirds of all google searches do not result in any click-through at all, and this figure is up from 50.33% which was in 2019. No click or zero click searches, therefore pose a direct challenge to the SEO efforts, as you do not need to leave the Search Engine Result Page (SERP) to get the answer you need.
Mostly the featured snippet is displayed by Google by making use of the Meta Title, and the Meta Description of the landing page.
Snippets can be considered to be most useful for simple queries, and to their answers. For complex queries, and for more in-depth answers the users will still need to click, and go to the site.
However, it will be very helpful if the site is optimized for snippets, and this can be achieved by answering a query in a clear concise way.
Content And Engagement
Content was king, and will continue to be the king in the year 2023, and in the foreseeable future. However, it is needed to solicit enthusiasm, and participation from the audience, i.e. to have some some form of engagement going, as this is critical for the ongoing growth of the website.
Previously, most websites carried a survey as a kind of general research for their potential customers, and bifurcated their answers basis their age.
More recently, say 2020 onwards websites have engaged customers by encouraging them to answer questionnaires, participate in humorous quizzes on their products, and by offering lucrative bonus, and discounts. This is also going to remain a game-changer in 2023, and beyond.
It may seem a little old school if we include Email Marketing in trends of this new age.
However, E-mail marketing remains one of the most popular solutions for web marketing as mail is still a very valid medium of communication globally. Moreover mailers have a very high conversion rate, and it will remain so in 2023 as well, and more.
Retargeting is one of the most popular strategies in display advertising.
We show a relevant ad to the customer who has earlier visited some other site or has visited your website sometime in the recent past.
Retargeting is achieved through cookies, and helps to build a primary sketch of the audience who visits the site.
It also helps to understand their preferences, and their most searched items, and this can contribute to the growth in the user base, and the sales of the website.
A Micro-Influencer is a person with more than average social media followers. A social media user with a follower base between 1000 to 100000 is normally referred to as a Micro-Influencer. A Micro-Influencer has followers less than that of a celebrity but more than any average social media user.
In simple terms, popular public figures can help boost your web marketing efforts by mentioning your website or digital property within their circles. This results in an unlimited distribution, and redistribution of information about your website/digital property.
In contrast to traditional means of marketing, this process is quite budget-friendly, and is also pretty fast.
Referral Marketing though quite similar to social marketing is a little different. Referral marketing makes use of recommendations or word of mouth of customers who have already used the product or have availed the service, to grow the business’s or site’s customer base.
Referral marketing solely rests on the immediate customers who used the website, and they are asked to share the link of the particular site simply by referring it to their network.
The hidden trick is a lucrative deal for referring, upon which, the first person earns bonus points or other features that can only be encashed or used on that particular website.
One Click Buy
Sharing relevant posts on social media sites that directly link the audience to the particular website is another brilliant idea that is going to be there in 2023.
This idea was first initiated by Amazon to simplify their selling process. It was noticed that more simple the buying process, higher the sales. One Click Buy boosted the revenue potential of their site so much so that Amazon even patented this idea.
Later on Apple licensed this process from Amazon, and through this simpler process did boost their iTunes sales significantly.
Facebook, Twitter, Instagram, Pinterest, and more of such social media platforms are now planning to introduce the Buy button directly in the news feed or in their respective streams.
It is believed that this will give rise to more impulse buying as users can now easily buy without leaving their screen, and even without sharing their bank, card or paypal details, after they have done the payment integration just once.
Sustainability focuses on meeting the needs of the present generation efficiently, and in such a way that does not compromise the resources that the future generations will need to meet their needs.
The foundation of sustainability lies on economic, environmental, and social, informally referred to as profits, planet, and people. Thus in marketing, showcasing the Eco-friendliness of a particular website on social media or through email can go a long way in boosting the traffic of that website in every way possible.
2023 is all about displaying the depth, and range of a particular niche that the site has to offer. And, if the company or startup couples this with a strong eco-friendly motto, then there is nothing like it, and such a step is most welcomed by the netizens.
Make no mistake that these trends are going to affect your business in one way or the other.
What more Digital Marketing Trends, and Digital Trends do you think are in the offing in this ongoing 2023? Let us know in the comments section below.