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Facebook Pixel is an official analytics tool from Facebook.

If you use Facebook Ads for your brand then you would definitely want to target people that are already visiting your site and the Facebook Pixel will help you do just that, and even more.

It is not just another analytics tool, but it specifically lets you measure, target, and enhance ad campaigns on Facebook. It does so by giving you access to important stats concerning the actions performed by your website visitors.

These stats can be the button clicks, page views, purchases, and so on. In simple words, it is a similar tool as Google Analytics but targets Facebook specifically. This implies that installing Facebook Pixel on WordPress is beneficial as it has many benefits for your WordPress site.

Yes, if you are a WordPress user and don’t use Facebook Pixel yet, then this is the tool to install immediately on WordPress.  But how do you do it? Well, in this post, we are going to talk about what exactly Facebook Pixel is and how you can get it up and running with WordPress. Let’s get started.


Well, there are a couple of methods to use Facebook Pixel with WordPress. In this post, we are going to discuss two of the best methods, one that makes use of a manual code and the second where you can use a plugin for the same.

The manual code method is an easy and lightweight option that allows you to add only the Facebook Pixel code. The Plugin method helps you create custom audiences and conversion goals from inside your WordPress dashboard. Both of these methods are quick, easy, and even if you have no tech skills whatsoever, it is something you can do to use Facebook Pixel with WordPress. So let’s just dive straight in and discuss them one by one.


Let’s discuss how you can manually install Facebook pixel on your WordPress site. To do so, you have to complete two steps. First, create a new Facebook Pixel on the Facebook website. Second, insert the tracking code from the Facebook pixel you just created into the <head> section of your WordPress site. Let us discuss these two steps one by one.

  • Creating a Facebook Pixel

  1.  Go to Events Manager
  2.  Now, click on the Connect Data Sources option (Green colored plus sign) and then select Web.Connecting a new data source-Facebook Pixel
  3. Select Facebook Pixel and click Connect.Selecting a connection method-Facebook Pixel
  4. Add your Pixel Name and after doing so, enter your website URL to check for easy setup options.                                                     Connecting Website Activity using Facebook Pixel 
  5. Click Continue. You will then see two options to use this pixel code,  the first being the “Manually add pixel code to website” option and the second option being  “Use a Partner Integration”. Choose the first option. Options to install the Facebook Pixel Code

  6. You can now see the Facebook Pixel tracking code. You are going to need this code later, so store this code for future reference.                                                                                                                                                                     Steps to install Facebook Pixel Base Code

Now, it’s time to add the Facebook Pixel tracking code to the WordPress <head> section.

One of the easiest ways to add the Facebook Pixel Tracking code to your website is to use a free plugin called Insert Headers and Footers. A WordPress plugin is a code that “plugs in” or gets attached to your self-hosted website on WordPress. Just like apps on smartphones, a plugin lets you add new functionality to your WordPress site or even extend the current functionalities.

However, you can use plugins on only when you upgrade to their business plan. On the contrary, you can easily install and use plugins on your self-hosted website.

Here’s how to do it.

Step 1: To begin with, Install and activate the Insert Headers and Footers plugin.

Step 2: Next, go to Settings options and click on “Insert Headers and Footers”.

Step 3: Now paste your Facebook Pixel tracking code into the “Scripts” in the Header box.

Step 4: Save your changes and you are good to go.

And that is it! You just added Facebook Pixel to the WordPress site manually!


The plugin that we are going to use in this method is known as Pixel Caffeine.

Pixel Caffeine-WordPress Plugin to Install Facebook Pixel

Pixel Caffeine is one of the easiest and most powerful plugins to manage Facebook Pixel and use it with WordPress. And guess what? It’s also free to use. Plus, it is created by Ad Espresso, which is a certified Facebook Marketing Partner and No.1 Facebook Ads Partner. Let’s learn how to install Pixel Caffeine.


Step 1: To begin with, log into your WordPress admin section. On doing so, a window will appear. Just scroll down and click on plugins.

Step 2: Click on the “New Button” to add a new plugin. After doing so, click on the “Search plugins” option and search for Pixel Caffeine.

Step 3: Choose Pixel Caffeine from the search results. It looks something like this. 

Pixel Caffeine

Click on “Install Now” to install the plugin. After the installation is complete, click on activate to activate the plugin.

Step 4: So, once the plugin is installed, you can find Pixel Caffeine in your plugins section. Click on the dashboard option just below the plugin we have just installed.

Step 5: Once you’re here, make sure the plugin has been set to on.  

Step 6: Now, you will see a “Facebook Connect” option on your right. Click on this button to connect your Facebook account. Enter your Ad Account and Pixel ID and click apply.

Facebook Pixel Setup

And with that, you are done installing Facebook Pixel on your WordPress Website!

So, these were the two methods that you can use to install Facebook Pixel on your WordPress website. Which one of these methods do you think is better? We’d love to hear from you, so comment down below and let us know! Also, don’t forget to check out more of our posts here.  

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