McDonald’s India (West and South) has roped in the popular film celebrity – Rashmika Mandanna, as its brand ambassador for its key advertising campaigns.
Rashmika is a household name and a popular face among millennials, especially in the Southern states of the country.
She has enthralled audiences through Telugu and Kannada films that include hits like Chalo, Kirik Party, Sarileru Neekevvaru, Geetha Govindam and Dear Comrade which have garnered over 200 Million views on YouTube. Rashmika will soon be seen in magnum opus project Pushpa with Allu Arjun and is also set to foray into Bollywood with two back-to-back Hindi films.
This association marks a significant step for McDonald’s as it looks to reinforce its brand leadership in its key markets. McDonald’s restaurants in West and South India are operated by Westlife Development Ltd. (WDL), through its wholly-owned subsidiary.
Speaking on the announcement of this collaboration, Arvind RP, Director – Marketing and Communications, McDonald’s India (West and South) said, “We are delighted to have Rashmika onboard. She is someone who connects strongly with millennials and is a popular youth icon.”
Rashmika, popularly known as the ‘National Crush’ has expressed her love for food through her social media handles, on several occasions. Rashmika will be a part of key brand campaigns and will play a pivotal role in enhancing brand love for McDonald’s across key markets.
On being the brand’s ambassador, actress Rashmika Mandanna, said “McDonald’s has been one of my favourite brands since I was a kid. I’d literally live at McDonald’s when I was in college. When they reached out to me for this association, I was absolutely thrilled! I am delighted to represent a brand that is passionate about serving yummy food with great quality to its consumers.”
“McDonald’s has been serving Indian consumers for 25 years and counting and now is definitely a preferred choice across all age groups. I am really excited about my partnership with such an amazing and trusted brand.” She further added.
About Westlife Development
Westlife Development Limited (BSE: 505533) (WDL) focuses on setting up and operating Quick Service Restaurants (QSR) in India through its subsidiary Hardcastle Restaurants Pvt. Ltd. (HRPL). The Company operates a chain of McDonald’s restaurants in West and South India, having a master franchisee relationship with McDonald’s Corporation USA, through the latter’s Indian subsidiary.
About Hardcastle Restaurants
HRPL is a McDonald’s franchisee with the rights to own and operate McDonald’s restaurants in India’s West and South markets. HRPL has been a franchisee in the region since its inception in 1996.
HRPL serves over 200 million customers, annually, at its 304 (as of December 31, 2020) McDonald’s restaurants across 42 cities in the states of Telangana, Gujarat, Karnataka, Maharashtra, Tamil Nadu, Kerala, Chhattisgarh, Andhra Pradesh, Goa and parts of Madhya Pradesh and Union Territory of Puducherry, and provides direct employment to close to 10,000 employees.
McDonald’s operates through various formats and brand extensions including standalone restaurants, drive- thru’s 24/7, McDelivery, McBreakfast and dessert kiosks. The menu features Burgers, Finger Foods, Wraps, Rice, Salads and Hot and Cold Beverages besides a wide range of desserts. Several of the McDonald’s restaurants feature an in-house McCafé.
The pillars of the McDonald’s system – Quality, Service, Cleanliness and Value – are evident at each of the restaurants that HRPL operates.