What is Affiliate Marketing?
Affiliate Marketing is a form of performance-based marketing in which an advertiser rewards an affiliate/publisher through a commission for traffic, lead or sale being brought by the affiliate to the advertiser by the affiliate’s marketing efforts. Affiliate Marketing is one of the oldest forms of online marketing wherein an affiliate refers a visitor to a product or a service and when the visitor evinces interest or buys that product or service online the affiliate receives a commission.
- Affiliates in a way can be deemed as an extended sales force of the advertiser.
- Advertisers prefer affiliate marketing because ideally, the advertisers do not have to incur a cost until and unless a sale is conceived.
- And the terms of Affiliate Program, Affiliate Link, Affiliate Website and Affiliate Sales continue to remain in the trend because of Affiliate Marketing.