What is Content Marketing?
Content Marketing is a marketing strategy focused on creating, publishing and distributing valuable, relevant and timely content with an objective to attract and retain visitors or customers – ultimately leading to profitable customer action.
It is a natural human tendency to believe an editorial or a news piece/content more than an ad content. Hence we witness a massive demand for advertorials. Marketing taps this mindset with Content Marketing.
We are living in a time and age where the buyer does a right amount of research – mostly online, before actually buying a product or a service. In this process the consumer wants to be 100% sure of the product/service and proactively reaches out to the brands and businesses to seek answers and help. Content Marketing is the answer to this buyer-driven environment.