Print still holds a strong future!
Print Media stores and disseminates printed matter.
Print Advertising uses physically printed media such as newspapers, magazines, booklets, flyers, newsletters, etc. to reach individual consumers as well as business customers and prospects.
Going by the number of books being sold on Amazon and the horde of newspapers, magazines and other forms of print out there in the market, the print is far from done and still holds a strong future. We have seen some incredible forms of print advertising in the past.
Print media advertising offers advertisers the opportunity to target different types of readership. With print media, costs are based on the circulation and the nature of readership. The more the circulation – the higher the costs.
In the case of newspapers an advertiser has to bear in mind three key factors – size of the newspaper, circulation & readership of the newspaper and the audience segmentation..while in the case of magazines an advertiser can focus on a specific target audience.