“People everywhere confuse what they read in newspapers with the news”
~ A. J. Liebling
Technology has been revolutionizing in leaps and bounds, at a speed much faster than expected.
Everyday today, there are new discoveries. And one such field to experience such a rapid transformation is Media.
The rising popularity of e-media and online media has benefited the industry a lot and has made news, discussions, talks, reviews, etc… at the reach of one click. But at the same time, in a country like India which is still finding its way through development, it is absolutely undeniable to say that increased developments in the field of e media and online media has not yet, in sufficient numbers, affected the impact of print media in the country.
Going by rough stats, there are currently more than one lakh newspapers, magazines, periodicals, journals, etc… in India, which are circulated either regularly, quarterly, monthly, bi-annually, or yearly.
Besides, on the global scale too, the number of print media sources goes into millions. Therefore, if an organization needs to create a niche for itself in today’s competitive arena, and build a strong-hold in the domain of public relations, corporate communications, brand positioning as well as to increase its reach amongst people, it is bound to monitor all these different forms of print media too.
However, since their numbers are quite large and the publications, be it any, are quite diverse in terms of their tonalities, the area covered, language, etc… tracking and monitoring all of them becomes quite a herculean task for an organization itself.
And that is where, a company like ours, which specializes in all kinds of media monitoring and web scraping services, comes into the picture to help you. We have a team of highly qualified professionals dedicated to providing detailed and comprehensive reports from a variety of print media sources – be it newspapers, magazines, periodicals, newsletters, etc… which pertain to your business interests.
- Customized print media tracking, based on keyword specificity, industry interests, locality, etc.
- Continuous tracking of data.
- Periodic summarization of news clips tracked.
- Article coverage details, tone of the print media discussion, key takeaway analysis, etc.
We have been into this industry for quite a few years now and our expertise and testimonial will definitely show how our print media tracking and monitoring services using proprietary technology and state-of-the-art tracking skills meet the client expectations cent percent. We therefore can safely that a value added news monitoring service is just a click away.