SEO Before a Website Launch: Pre-Launch SEO Checklist

Search Engine Optimization

SEO Before a Website Launch: Pre-Launch SEO Checklist

Read Time: 4 minutes

How can you have the best possible SEO results when launching a new website? The answer is simple. With careful planning, and thorough preparation, you can get your website off to a great start, and ensure that it is optimized for maximum visibility in search engines.

Launching a website can be both exciting, and nerve-wracking. You’ve worked hard to create an amazing website, and the last thing you want is for it to go unnoticed.

To avoid this, it’s important to have a strong SEO strategy in place before launch day. In this checklist, you’ll find all the key steps you need to take in order to get your website ready for launch from an SEO perspective.

SEO Before a Website Launch
SEO Before a Website Launch

Page Titles and Meta Descriptions

When creating content for your website, be sure to include unique titles, and meta descriptions for each page. These will appear in search engine results, and help users decide whether or not to click on your website.

Make sure that the titles, and meta descriptions are keyword-rich, and accurately describe the content of the page. This is another great way to increase your website’s visibility in search results.

An example of a good meta description would be: “Learn more about SEO, and how to optimize your website for maximum visibility in search engines.” When a user searches for “SEO tips” this meta description could appear in the search results.

Internal Linking Strategy

It’s important to have a good internal linking strategy in place when launching your website. This helps search engine crawlers understand the structure of your website, as well as provides an opportunity for visitors to explore more of your content.

When creating content, include links to relevant pages on your website. This will help users navigate around your website, and keep them engaged for longer periods of time.

To make the most of your internal linking strategy, you should also utilize anchor text. This means including keywords in the link text to make it more descriptive, and relevant for search engine crawlers.

Image and Video Optimization

Search engines are not just looking for textual content – they’re also looking at images, and videos on your website. To ensure that your website is properly indexed in search results, you should optimize these visuals as well.

Start by making sure that all images, and videos are properly labeled with alternative text (ALT tags). This descriptive text helps search engine crawlers understand the content of the image or video, and can help improve visibility in search results.

For instance, an image of a flower could be labeled with “yellow rose in full bloom.”

In addition to labeling visuals correctly, you should also consider compressing large images, and videos to reduce loading times on your website. This can help make your website more user-friendly, and improve its SEO performance.

Local SEO

Why is Local SEO important? If you’re a small business or service provider, local SEO should be a key part of your strategy. This helps ensure that users in your locality are able to find your website when they search for related services, and products.

For instance, if you own a bakery in Los Angeles, optimizing your website with local keywords such as “bakery near me” can help increase the visibility for your website in local search results.

You should also consider creating content that is relevant to your locality, such as blog posts about the city or local events. Make sure that your local SEO service provider is optimizing the content of your website with local keywords.

Social Media Integration

Social media is an important part of SEO, and it’s essential to include social media integration on your website. This will allow users to easily share your content with their networks, and help spread the word about your website.

You should also ensure that your website is properly connected to all of your social media accounts. This way, when you post content on your website, it will be automatically shared with your social media visitors.

Integrating social media is a great way to build backlinks, and reach new audiences. It also helps boost organic search traffic, and visibility in search engine results.

Quality Content

One thing that all successful SEO campaigns have in common is quality content. To rank well in search engine results, your website needs to feature informative, and engaging content that resonates with readers.

You should focus on creating keyword-rich content that is informative, and relevant to your target audience. This will help your website become more visible in organic search results, and attract more visitors.

Of course, you should also be mindful of how often you are posting content, and make sure to create a consistent publishing schedule. This will help keep readers engaged, and coming back for more.

Header Tags

Another important element of any SEO strategy is header tags. This includes H1, H2, and H3 tags that help organize the structure of your web pages.

Header tags play an important role in helping search engine crawlers understand the content on a page, as well as providing valuable information to readers. They should accurately reflect the content on the page, and should be used to highlight important keywords.

A great way to write effective header tags is to think of them like newspaper headlines. They should be catchy, accurate, and relevant to the content on the page.

Easy-to-navigate Website

Finally, you should make sure that your website is easy to navigate. This includes optimizing its internal link structure as well as creating a user-friendly navigation menu.

Your website should also feature a search bar, which users can use to quickly find the information they are looking for. Make sure that all links open in new tabs, and that pages load quickly. As an added bonus, this can also help improve your website’s SEO performance.


The bottom line is that SEO is a complex process, but it doesn’t have to be overwhelming. With the right strategies, and tools in place, you can easily optimize your website for search engine results.

These are just a few of the many different elements that need to be considered when creating an effective SEO strategy. When done correctly, it can have a significant impact on your website’s visibility in search engine results.

Author Bio

Sophie Douglas is a digital marketing specialist, and a journalist based in Columbus, state of Ohio.
Her characters are passionate, innovative, and ambitious. 

Before becoming a writer for DigitalStrategyOne, she was writing short stories, screenplays, and directing short films.

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