If you have a blog, you should know how important search engine optimization (SEO) is to your blog. SEO strategies help increase the visibility of your blog in search engine results pages, allowing you to expand your audience. Doing SEO for your blog is important for blog success!
However, if this is your first time hearing about SEO, don’t worry, we’ve got you covered. We’ll explore some crucial tips, and SEO strategies to implement in your blog.
Always include a call to action
Call to action (CTAs) are essential to your blog because they guide your readers on a specific action. Including a call to action in your blog posts increases engagement, conversions, and higher search rankings on search engine result pages.
CTAs prompt your readers to take a specific action, such as sharing your content on social media or making a purchase. Search engines take note of the high engagement, and may rank you higher in the SERP.
CTAs also provide a path for your website visitors to follow. Without a CTA visitors may hop off your page after reading your content. By implementing a call to action on your page, you keep your audience engaged with your content, and increase the chances of them coming back.
An Example of a call to action you may have already seen is the “subscribe to our newsletter” you receive before exiting an article, prompting readers to join the website’s newsletter to read more content in the future.
Do keyword research
While you need content to get your blog running, you should also do keyword research for your posts. Keyword research is essential to SEO because it identifies search terms people use when looking for information, and resources online.
By implementing these keywords in your blog content, you vastly improve the visibility of your blog in search engine result pages. Doing keyword research for each piece of content helps bring more traffic to your blog, and increases your chances of Google suggesting your content to new people.
To properly research for keywords, identify words, and phrases that are relevant to your blog, and evaluate which terms see the most monthly visitors. While writing your blog content, you should do your best to implement these key terms.
However, you don’t want to place these keywords anywhere, and everywhere because Google will flag your keyword stuffing, and penalize your website. Instead, strategically, and organically implement these terms into your content.
Create a compelling title
Every blog needs a title, but creating a compelling title is critical to your blog’s SEO strategy. Your title is the first thing readers see before clicking on your blog. A powerful title helps grab the attention of query searchers, and entices them to check it out, while a poor title has the opposite effect.
When creating a title for your content, ensure it accurately reflects what your content is about while remaining compelling. Your keyword research also comes in handy because you want to implement your head key term into your title to increase your blog’s visibility on search engine results pages.
Use internal links
Internal links are links in your content that lead users to other pages on your blog. Internal links are essential to your blog’s SEO strategy because they improve your website navigation, and provide your audience with other relevant content they may be interested in.
Internal links may also increase the views across your different pages. When you add internal links to your blog posts, you encourage readers to explore more of your content, which may reduce your bounce rate.
Instead of readers having to search for related posts on your page, you simplify the process by doing it for them, and directing them to other relevant posts in your blog.
While internal links make exploring your content easier for your audience, it also assists search engines in understanding what your website pages are about. Internal links serve as a structure of your website, and help crawlers understand the hierarchy of your content with the potential of improving your rankings.
Add unique imagery or video content
Including your own images or video content is another vital tactic for SEO. High-quality imagery or informative video content, through API utilization for example, improves the user experience of your website.
By making your content more engaging, and informative, you inadvertently increase the time a user spends on your blog. This high-quality content also improves your click-through rates, leading to more traffic back to your website.
Additionally, imagery is a powerful tool for increasing the shareability of your content. When users come across appealing content, like an infographic or how-to video, they’re more likely to share it with others they think could also benefit from it.
Social sharing helps generate backlinks to your blog, and increases your online visibility.
Search engines like Google consider images, and videos when ranking content. And, imagery Google deems helpful to searchers is more likely to rank higher in the SERP or be included in the featured snippet.
Improve your readability
Readability is the measure of how easy to read a piece of text is. Readability improves user experience, and website accessibility, increases engagement, encourages readers to spend more time on your website, and decreases bounce rate.
Readability is an important SEO strategy for your blog because it contributes to where you rank on search engine results pages.
To improve the readability of your blog content, use short paragraphs of three to four sentences each to make them easier to digest. Additionally, using subheadings makes your content easier to understand so readers can scan your page to find the information they want.
Bullet points or a list format makes it easier to break up your content, and improve the visibility of specific sections your readers need. You should also avoid overly technical language, and write in an active voice to make your content more engaging.
Lastly, leave room for white space on the page, use a readable font, and include text descriptions for your images.
Blogging and SEO
SEO is an essential component of blogging, and with the right strategies, you can reach a wider audience, and grow the success of your blog. With some of the tips outlined above, you’re on your way to improving your SEO efforts.
With consistent effort, and diligence with the details, you can do seo for your blog, and can grow your blog, and reach more readers.
Author
Ashley Nielsen earned a B.S. degree in Business Administration Marketing at Point Loma Nazarene University. She is a freelance writer who loves to share knowledge about general business, marketing, lifestyle, wellness, and financial tips.
During her free time, she enjoys being outside, staying active, reading a book, or diving deep into her favorite music.
