What Is A Post-Click Experience?
Post-click experience is the experience that occurs immediately after a visitor clicks on an ad. We can optimize the post-click experience by connecting all our ads to landing pages that have the following two attributes-
Message Match is the process of matching the content of an ad to the content of a landing page to make the visitor aware that they have landed on a relevant page.
When we create an ad and post-click landing page that maintain a message match, we reassure the visitor that the page they’ve come to is the one the ad CTA button promised to bring them to.
In addition to message match, maintaining a conversion ratio of 1:1 is also very important for an optimized post-click experience.
1:1 Conversion Ratio
Conversion Ratio is the number of places to click on a web page compared to the number of conversion goals presented on the page. A true landing page is a standalone page, separated from the main website’s navigation, the purpose of the page is to promote a single offer, so it should always maintain a 1:1 conversion ratio.
The only clickable link on an optimized post-click landing page is the CTA button. If the landing page has other off-page navigation links then we are essentially going against the very definition of a landing page, which of course minimizes our chances of getting visitors to fulfill the conversion goal.
Partner With Us
We work with a lot of corporate clients and SMBs and execute their display campaigns on our partner publications both in the web as well as in the mobile/apps.
Display campaigns not only helps the brand to gain visibility and establish brand recall & brand connect with the target audience but also helps the brand go the entire distance and generate leads and sales.
Our forte is display advertising and we provide the best ROI with effective targeting and optimization of all campaign parameters.