Google AdWords is Google’s advertising ecosystem, wherein the advertisers bid on specific keywords.
Such that the advertiser’s ad is discovered prominently as a paid ad when someone searches for something on Google using those set of keywords OR the advertiser can opt for the ads to be burned as a display ad on Google Adsense partner publications, or both.
Mostly google strives to display ads with a high a degree of contextual relevancy.
Google AdWords can be categorized into:
- Google Display Network (GDN)
- Google Search Network (GSN)