Public Relations (PR)
As small business owners, we try our best to manage everything from planning to execution and squeeze our shoestring budgets as far as they will go to find new opportunities for our brands.
Public relations for small business are dominant because it helps us to get more exposure and it places us in front of our target audience. Some people think of PR as ‘free advertising’ which couldn’t be farther from the truth.
Building relationships with the right people and organizations are time-consuming. So if we need quicker results, we should go to a PR agency though they do cost $$$. Most bloggers and influencers now charge for reviews, promoted posts and featured posts, so PR is not free.