Missed Call advertisements and promotions by missed call are getting popular worldwide. The below image depicts how these missed call advertisements work.
Outbound Call is one initiated by a Bridging Points Media’s call center agent to a customer on behalf of the client. The below depicts how this process works.
IVR (Interactive Voice Response) is becoming increasingly important in acquiring new customers and in servicing existing customers across business sectors and Bridging Points Media delivers IVR solutions on the target audience of it’s clients.
Footer Messages are text messages of a few characters (maximum 40 to 60 characters) below the main text message and are cost effective.
Blue Casting is a proximity marketing tool which enables brands to deliver content and applications to Blue tooth enabled mobile phones.
Though application and mobile web penetration is growing rapidly, SMS still rules the day from a reach perspective. Cost-wise, SMS campaigns are typically charged on a per-message basis with a pricing table that decreases with volume.
SMS is ideal for location based marketing. The location-based service opt-in requirement fits perfectly with existing SMS opt-in requirements. The Mobile Marketing Association guidelines are very clear when it comes to SMS marketing. Customers must elect to receive SMS messages via an opt-in and be able to cancel at any time. Bridging Points Media facilitates robust Bulk SMS Broadcast Service.
SMS (Short Messaging Service) to MMS (Multimedia Messaging Service), Bridging Points Media facilitates all. In MMS Marketing, apart from a plain text message clients can include audio, video, colour and animation. Regular text messages are limited to 160 characters whereas multimedia messages allow for almost unlimited text characters and a much greater allowance when it comes to size. MMS messages have a strong potential to go viral.