SMM is must to propel traction
A few years ago, as long as the brands were present on social media, they were doing more than there competition.
But this scenario has changed drastically, with a little over 30% millennials saying that they engage with a brand on social media more than once a month.
The definition of social media is the use of web-based and mobile technologies to turn communication into an interactive dialogue. Social networking, on the other hand, is a social structure with people who are joined by a common interest.
A social network site is a social media site that allows users to connect and share with people who have similar interests and backgrounds.