Social Media Optimization (SMO)
Social Media Optimization (SMO) is the process of increasing the awareness of a product, service, brand or event by using social media platforms, outlets and communities to create viral publicity.
The purpose of SMO is to use social media to grow the traffic flow to a website. SMO helps build familiarity and trust as people will find you not only mentioned but also recommended.
According to Google’s Hummingbird algorithm the more the content is shared on social media, the higher the perceived quality and hence the content will rank higher in Google’s search rankings. Thus the motto these days is to make the content more easily transportable and shareable. The material should be available and easily visible on apps, widgets, social networking sites, blogs, video sites, forums..that is as far as possible on all digital entry points.
Hence we can safely state, social shares are more important in calculating rankings now, and they’re apt to contribute even more in the near future. The Hummingbird algorithm values quality content that is relevant, authoritative, and shareable.