Studies show that retention rates for information that is both seen and heard is as high as 70%. These numbers drop to just 30% for information that is seen and just 20% for information that is heard. Thus videos are a very effective marketing and communications medium.
55% of consumers want to see videos from brands they support in comparison to email newsletters (45%) or social images (40%) based content. With increase in the penetration of smartphones consumers can now access online videos anytime, anywhere.