The last decade has seen tremendous advancements in the way we communicate with each other.
Now, we have so many methods at our disposal, from Email and Instant Messaging to over-the-top content messaging apps and Social Media. These communication channels have revolutionized the way people communicate with each other.
But this doesn’t mean that SMS is on the way out. Short message service or SMS remains a highly personal and cost-effective way of communication and will remain the most reliable and widespread medium for messaging.
With 5 billion people (that’s about 65% of the world’s population) globally sending and receiving SMS, its relevance cannot be understated.
This implies that an SMS marketing campaign can be a great tool for your business and can help your business grow. You can use SMS to increase your brand awareness, reach your customers, inform them about new products, promos, and discounts, and even convince them to make a purchase.
It can even help you drive traffic to your website or your social media handles.
In this post, we are going to talk about how to successfully use SMS Marketing for your business. Let’s dive in!
WHAT IS SMS MARKETING?
There’s no denying that many of us regularly send or receive SMSs. SMS is shorthand for Short Message Service. It is a text messaging service that lets mobile devices exchange short text messages. Originated in the 1980s, it is one of the oldest texting technologies and is still used by a large number of people worldwide.
SMS Marketing, just as the name suggests, is a form of mobile marketing that makes use of text messages to appeal to your target audience. It is a great way to boost your business and communicate with a large set of people who have consented to receive these messages from your business.
It is an essential part of effective multi-channel marketing that can help you make sales, build your brand, increase customer retention, and notify your audience about upcoming promotions, new products, and services, provide discount coupons, order status for online shoppers, and so much more. Its working is simple.
Your customers opt-in to your marketing campaign to receive messages. This means that you can only target people who have already expressed interest in you.
BENEFITS OF SMS MARKETING
SMS Marketing has a lot of benefits to offer. A few of them are:
- In comparison to other marketing campaigns, SMS Marketing is very cost-effective.
- With a read rate of more than 95% within 15 minutes of delivery, SMS is one of the most direct and fastest communication channel with high open rates.
- SMS has a great conversion rate as compared to other new-age alternatives.
- When compared to other forms of marketing, SMS Marketing is more pocket friendly. You can send bulk SMS with great ease and at low costs.
- Texts are opened more frequently than emails!
- While other communication channels (like social media) require internet service or installing of special apps, SMS Marketing can be used to target people without an internet connection as it uses a native app that every mobile device has already built-in. This means you can reach a greater number of people.
HOW TO SUCCESSFULLY USE SMS MARKETING FOR YOUR BUSINESS
In today’s world, where people have become more attached to their phones, SMS marketing can prove to be one of the best ways of marketing when done correctly. Following are some essential tips that will help you do just that (You’re Welcome!). Let us now talk about how to successfully use SMS marketing for your business.
CLEAR, CRISP, AND TO THE POINT LANGUAGE
A message of over 160 characters is sent after it is broken up by the telecom company into multiple texts. This could cause a variety of problems. For example, your message will not be clear. You could also incur extra fees as now multiple messages are being sent. Also, no one likes to read long and lengthy text messages.
So, it is very important to be clear, concise, and to-the-point when it comes to the content of the message.
Always use simple language. Avoid using complex terms, abbreviations, or acronyms that are difficult to understand. This will help you in creating a homogenous message for a large heterogeneous audience. Also, don’t forget to be creative. An average person receives a lot of SMSs daily.
Make sure yours stands out and grabs the attention of the receiver. But don’t overdo the use of slang. It makes you and your business look unprofessional.
Use language that’s direct and urgent. You can include links to your online shop, website, or social media handles. Also, include a strong call to action so that the receiver knows what is expected of them. Most importantly, don’t forget to include the name of your company or your business.
TIMING AND FREQUENCY OF YOUR MESSAGES
Trust me, no one likes their inbox filled with spam messages. Sending out regular messages easily turns into spamming their inbox in no time. Therefore, it is better to not overload consumers with messages. It can lead to them getting annoyed.
The consumers may start ignoring, or even deleting your messages upon receipt. So, to avoid that, be sure to think about the frequency of your messages and avoid spamming.
The timing is also very important. Sending your messages too early or late in the day is not a good idea. Study your audience and determine the most appropriate time frame to send out those messages. So, time your messages properly.
DON’T BE MONOTONOUS
Even if you have a good SMS Marketing strategy, it will not work if it is not updated regularly. For example, sending out the same messages with slight variations is going to do you no good. Always make sure you’re updating your messages.
Add variety to the copy of the message. No one likes the same repetitive messages over and over again.
INCLUDE AN “OPT-OUT” OPTION
Doesn’t matter how good your SMS Marketing strategy is, it won’t help you if you’re trying to reach out to people who don’t want them. The most important point about SMS Marketing is the receiving of consent from your contacts to send them SMS messages. Also, opt-in is required in many countries.
You can’t just randomly start contacting people over text messages. So, it is highly important to include an opt-out option that will help the consumers who don’t want to receive these messages to unsubscribe. For example- “text STOP to opt-out” is perfect.
PERSONALIZE YOUR MESSAGES
SMS marketing can help you personalize your messages. This can make your recipients feel like they are special, and not just another person receiving the message.
You can include your customer name, preferably the first name, as using the full name will make it sound a little bit formal and awkward. You can mention the customer activity, for example, referring to a recent purchase or a shipping update.
You can even personalize your message by keeping in mind their geographical location. This will help you include a reference to local culture, places, weather, trends, etc.
What more do you do to effectively reach out to your potential and existing customers through SMS?