We live in a world obsessed with Social Media.
In today’s world, Social media has become one of the most beneficial and crucial of all virtual spaces. With almost 59% of the world’s population using social media, its reach is more than all other mediums (even combined) like print or television.
This is 2021and the number of social media users is expected to have reached about 3.1 billion people worldwide.
With so many people using social networking sites and on a daily basis, its importance for businesses cannot be overstated. Apart from being a great way of communicating and sharing content online, social media is also one of the most stress-free and profitable digital marketing platforms that can help you advertise your brand, products, and services digitally.
It has a huge potential that can help you reach a large number of people, attract potential customers, reduce your marketing costs, and much more.
Keeping all this in mind, businesses must not miss out on this golden chance of marketing on social media. By creating and implementing a social media marketing strategy you can improve your brand awareness and loyalty, engage with your customers, increase website traffic, generate sales and revenue, and much more.
However, it isn’t as easy as operating a social media account. It is because social media is a dynamic, crowded, and ever-changing space. It is also not easy to keep up with the ever-evolving trends on social media.
In this post, we’re going to talk about Social Media Marketing and how to start with your SMM strategy.
WHAT IS SOCIAL MEDIA MARKETING?
Just as the name suggests, Social Media Marketing, or SMM, is the use of social media for the purpose of marketing and branding. It is the use of social media platforms to build your brand, promote your brand, products, or services, increase sales and website traffic, and so on. It includes posting creative and compelling content that drives audience engagement, as well as paid social media advertising.
A great social marketing strategy involves creative and consistent use of great content on your social media profiles, interacting with your audience, follower engagement, driving and listening to conversations about your brand, analyzing the results, and much more. At the moment, the biggest social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
LET’S START WITH YOUR SMM STRATEGY
STEP 1: DEFINE YOUR GOALS
Before starting with your social media strategy, it is important to define your social media marketing goals. By defining clear and achievable objectives, you can analyze what you want from your SMM Strategy and what to focus on. Depending on the size and the nature of your business, your goals may vary. However, the following are some of the common SMM Goals.
- Increase brand awareness – You can SMM to create authentic and lasting brand awareness for your brand. Instead of solely publishing promotional messages, focus on content that emphasizes your personality or values first.
- Generate Website Traffic – Social media is a great tool when it comes to generating leads or traffic to your website.
- Generate Leads and Revenue – You can use social media to inform or alert customers about new products and promos that can help you generate more leads and sales.
- Boost brand engagement – You can use user-generated content and hashtags to boost your brand engagement. The customers can be your best cheerleaders, but only if you give them something to do.
- Build a community around your business and interact with your audience – Social Media is a great tool to make a conversation and understand your audience.
- Provide social customer service – Through social media, you can gain respect as a brand by just being present and talking to your audience and by providing customer service as well.
- Listen to conversations about your brand – Social Media can also help you discover conversations around your business and industry.
STEP 2: IDENTIFY YOUR TARGET AUDIENCE
This step is one of the most critical steps in designing your social media marketing strategy. The content that you produce and publish on your social media profiles is meant for your target audience. The content will also vary according to age, gender, beliefs, psychology, and many other factors related to them. Having a clear idea of your target audience will directly affect the proper implementation and the success of your social media marketing and business goals.
Ask yourself the following questions: Who is your target audience? Where are they from and what are they interested in, that you can provide? Also, what type of content they consume the most and when and where? Also, analyze their social media usage and how and in which format they consume content online.
STEP 3: CHOOSE THE RIGHT SOCIAL PLATFORM
After defining your Target Audience, the next step is to choose the right platform. Different people use different social media platforms. For example, teenagers use social media platforms like Instagram and Snapchat the most. Similarly, the choice of the right social media platform will be dependent on who your target audience is.
Some platforms like LinkedIn are best to target business professionals, while platforms like Facebook, Instagram, and Snapchat are amazing when your target audience is young. So, choose wisely.
STEP 4: WORK ON YOUR SOCIAL MEDIA CONTENT STRATEGY
After you are done with choosing the right social media platform for your SMM campaign, it’s now the time to work on your content strategy. The social media marketing strategy is obviously centered on content. You can publish a variety of content on social media, including images, texts, audios, and videos.
This, however, is also dependant on the social media platform. For example, YouTube focuses more on Videos while Instagram is focused more on images and videos. Your social media content can consist of Photos and videos of your latest products, customer Testimonials, User-Generated Content, Time-sensitive content and Polls, Live videos, etc.
To make sure you are developing innovative content, it is also important to keep up with the latest trends in society and advancements in the industry.
STEP 5: BE CONSISTENT
Make Timeliness your top priority. Social Media Marketing is focused on posting timely content and being consistent with your efforts. It is crucial to be able to publish, analyze, and respond to your efforts in a timely manner. It isn’t about just having social media content and posting a few times a week. If you are not consistent and timely with your content, it will yield weak results.
Make a social media calendar. Decide what to post and when. Keep a record of all your content. Above all, stay consistent.
STEP 6: ANALYSE AND RE-EVALUATE YOUR SMM EFFORTS
After your content is ready to go, it’s time to analyze the performance of your SMM strategy. Social Media is constantly evolving and so are the users. Every day we see new trends and changing behaviors. Thus, monitoring the metrics behind your campaign is a helpful and dynamic approach to marketing.
Analyzing your marketing efforts can help you adapt your strategy to changing trends and audience behaviors. Also, it will help you understand what’s working and what’s not and how to improve.
For this, you can make use of online social media management tools like Hootsuite. Without continuously analyzing your efforts, you will never know what one campaign did over another. Also, evaluating your marketing efforts in real-time will allow you to make small necessary changes to your already existing social media marketing strategy.
Thus, regularly analyzing your social media activity can help you put matters in perspective. It can also help you know more about your best content and you can fine-tune your campaigns accordingly.
What are your thoughts on this? What more do you do to fine-tune and effectively manage your SMM efforts? Any more steps that you incorporate in your Social Media Marketing strategy?