Suppose you are searching for the best weekend getaways on the internet, and then you come across a blog named “5 Memory-Making Destinations Under 3 Hours Away.” How? Because technical SEO best practices have helped here! Now, you are thrilled because you have found ideas for affordable trips. 

The blog you found is full of lots of useful information; it includes packing tips, hidden local secrets, and all that you were confused about. The best part? You even find a special deal for a personalized itinerary, too. You finally make the reservation.

What’s the moral of the story? When it comes to SEO, don’t underestimate the power of it to turn people’s wants into reality. But, the question is how technical SEO services capitalize on the strength of SEO. The solution lies in technical SEO. Let’s learn how.

What is Technical SEO?

Technical SEO is all about how fast your pages load, how well your site displays, and functions on smartphones, and tablets, and how easily search engine bots can navigate your site’s structure.

As a technical SEO agency, your main goal will be to ensure search engines can add your pages to their database, use HTTPS protocol to protect user data, and use code to help search engines understand your content better.

Why Technical SEO Specialists Must Focus on Technical SEO?

1. By focusing on the technical aspect, you can improve Search Visibility. Otherwise, if search engines can’t crawl or understand your site, you won’t rank well, no matter how great your content is.
   
2. It can help you enhance user experience. Technical optimizations like fast loading times, and mobile-friendliness directly improve how users interact with your site.
   
3. Many websites overlook technical SEO. Fixing these issues gives you an edge in search results.
   
4. Even the best content marketing strategies struggle if the technical foundation of your website is weak.
   

Advanced Strategies for Technical SEO Specialists

For any professional SEO service, results matter a lot. There are various agencies in the market that are in cutthroat competition with each other; in such conditions, how do you ensure you’ll stay ahead of all of them?

Well, the answer is whatever you do in terms of technical SEO, you have to get it right. Here are some best practices that you can employ in your work to get the best results.

Conduct a Thorough Technical SEO Audit

If you have a website for your restaurant, you want people to find it easily, and have a great experience when they visit it. For that, you need to focus on the technical SEO audit. It is like giving your restaurant a comprehensive inspection to identify areas for improvement.

Importance of Technical SEO Audit

Search engines like Google use complex algorithms to rank websites. By fixing technical issues, you make it easier for search engines to crawl, and understand your website, ultimately increasing your chances of appearing higher in search results (SERPs).

This is like ensuring your restaurant is listed correctly on online directories, and has clear signage so people can easily find it.

Then, a technical SEO audit often uncovers issues that can hinder user experience, such as slow loading times or broken links. Technical SEO factors like a secure HTTPS connection, and a mobile-friendly design contribute to a website’s overall trustworthiness.

Addressing these issues shows search engines, and users that you take your website seriously, similar to how a clean, and professional restaurant reflects well on its brand.

Let’s understand the importance of a technical SEO audit with the help of an example –

Suppose your website is about selling hiking boots. A technical SEO audit might reveal that your product images are very large, slowing down your website’s loading speed. This could cause potential customers to get impatient, and leave before they even see your products.

Just like slow service at a restaurant can lead to frustrated customers, a slow website can lead to lost sales.

Address Core Web Vitals

Core Web Vitals are a set of three metrics that Google uses to measure a website’s loading speed, responsiveness, and visual stability.

These factors directly impact how users experience your website, and since Google wants users to have a positive experience, Core Web Vitals are now considered ranking factors in search results.

Here’s the breakdown of the three Core Web Vitals, and how to improve them –

Largest Contentful Paint (LCP)

This measures how long it takes for the main content of your page to load. 

Why is it Important?

A slow LCP frustrates users who have to wait for your valuable content to appear. They might bounce off before they even see what you have to offer. For example, an e-commerce website with large product images, and unoptimized code might have a slow LCP.

This can lead to missed sales, and frustrated customers. You can optimize image sizes, compress code, and leverage browser caching to improve LCP. Aim for an LCP under 2.5 seconds for a good user experience.

First Input Delay (FID)

This measures how responsive your website is after it’s initially loaded. 

It’s important because a high FID means users have to wait to interact with your site, like clicking on buttons or filling out forms. This can be irritating, and lead to them abandoning the task. This could occur when a website has a lot of unnecessary JavaScript code.

This can make it slow for users to interact with the site, and decrease engagement.

You can reduce JavaScript execution time, minimize third-party scripts, and prioritize critical rendering resources to improve FID. Aim for an FID of below 100 milliseconds for a good user experience.

Cumulative Layout Shift (CLS)

This measures how visually stable your website is. This means how much the content jumps around as the page loads. A high CLS can be disorienting for users, and make it difficult to click on the intended elements. This can lead to frustration, and accidental clicks.

For example,  a website that loads ads or embeds after the initial page load can have a high CLS, causing the layout to shift around, and disrupt the user experience. To avoid this from happening, you’ll have to:

1. Use proper image, and ad dimensions
2. Preload important resources
3. Avoid dynamically injecting content above the fold to improve CLS
4. Aim for a CLS of less than 0.1 for a good user experience

Conclusion on Technical SEO Best Practices

On-page SEO services or Technical SEO services understand that getting all the aspects right is an ongoing journey. By diligently addressing the technical underpinnings of your website, you create a space that is not only discoverable by search engines but one that keeps visitors engaged, and coming back for more.