The first blog on the internet was written way back in 1994. Initially envisioned as an unique platform to share a person’ thoughts, experiences, ideas, cultures or values – basically an online journal or diary with a sublime following, Blogging has come a long way since it’s first appearance in the late 90’s. Blogging has expanded to multiple fields and it’s popularity has exploded as a result. Today, Blogging offers a platform used by millions, from the elite to the nonchalant commoner, to the large scale Multinational Businesses to the newly formed Startups. Blogging is no longer a hobbyist’s pastime; it has transformed into an extremely useful tool for the businesses of today. But, a question pops up in the mind. How and why are blogs so beneficial to businesses of the modern world ? Why do businesses adorn the blog culture so much?
1. Easy To Deploy, Cost-Effective To Maintain
One of the primary reasons why blogs have a world-wide fan following is the simplicity in the fact that a beautiful and enticing blog can be created with minimal effort and the only requirement there after is the development and publishing of engaging content that requires research and credibility. There is a popular saying that goes like this, “ The pen is mightier than the sword”. Blogs are very economical in the long run for the businesses, requiring minimal effort to maintain and update.
2. Drives Traffic To Our Business
The key to viral popularity in the modern era is defined by the magnitude of visitors our Business website receives. There are infinite ways to drive traffic to our websites, but the one’s that actually result in increased traffic consistently include blogging as the primary reasons. Every new blog post means another indexed page on our website, which translates to an increased opportunity to show up in search engines, driving more footfall towards the Business. Social media acts as a great medium for discovery of our Business as people share the Blog content we create on the plethora of social networks available – Twitter, LinkedIn, Facebook and so on – exposing the business to a wider range of audience which at not have a clue about our business.
3. The Potential Customer
Now that our business website has plenty of incoming traffic, there’s a wonderful opportunity to convert this traffic into potential loyal and long-term customers for our business. Just like every blog post ends up being an indexed page, every new blog post means thousands of potential leads. We can offer free giveaways such as free e-books, free trial software, free seminars, free white paper, basically any asset for which anyone would like to exchange their information for. This is how it’s possible for a Business blog to convert the incoming traffic into leads for the sales team of our Business Group.
4. The SEO Connection
Search Engine Optimisation or SEO, is not a stranger to any business. Every corporation understands the impact relative positioning on the search index can have on their business. Less than 1% of people ever go to the second page of Google Search results. A recognised benefit of business blog is the ability to improve the Business’ website SEO. All the leading search engines are constantly indexing the web servers aboard the internet for enticing and engaging content, and needless to say, blogging offers an easy and creative way to solve this content-conundrum. A well managed and regularly update blog, that offers relevant content to our blog can go a long way in boosting our Business’s rank on the Search Engine Index.
5. The Loyalty Factor
Having a ton of customers is appreciated by every business, but having loyal customers is essential for any company. Blogs offer a platform for the business to engage with their customers and understand their grievances if any. It also allows the businesses to have conversations with their targeted audience in order to learn about the customer’s experience with the product/service as well as receive and work on the feedback that they’ll provide.
6. The Expertise In The Field
Another benefit to having a company blog is that its content gives our customers or readers the confidence to trust in us and our brand as an expert in our particular field. Many times this benefit is overlooked. Regardless of the reason the blog was built in the first place, at the end it, there are readers behind it. If this is kept in mind while building the blog, our blog posts might be more suited to enforce a strong brand connection with our readers and might eventually be able to persuade these readers to return to our business website for relevant information or even purchases.
7. Brand Awareness
One of the most important elements of any marketing involves around the term, “Brand Awareness”. Brand Awareness defines how synonymous our product is with the common populace. It’s of paramount importance to any Business. Blog posting with images of workplace and work experiences will allow the business to show a personal side to its day-to-day workloads, that the existing and potential customers might not be able to identify with extensive ad and marketing campaigns.
8. An Opportunity To Share
The modern world connects everyone with everyone else. In true words, the modern world has evolved into a Global village thanks to the ever omniscient technology. The social network has kept expanding its horizon at a rapid pace. Another powerful feature of a business blog is the opportunity to create share links that when clicked, leads the user to our blog, creating the potential for viral traffic and immense growth in a less amount of time. With the excess options available amongst the social networks to choose from, outgoing visitors of the blog can share a link about it, or tweet about it and so on! This is the beauty of free marketing.
9. Long-Term Results
The best part about creating a blog is the fact that once a blog post is created, it gets indexed. Sure it may not bring in traffic immediately, but now it has been ranked and indexed in the search engines that the common populace uses so frequently. This effectively means that though the blog post may be written in the past, it will however continue to generate traffic and revenue for days, weeks and years to come in the future. Think of it as a Facebook wall, where our past posted pictures continue to harbour likes, shares and comments despite being posted in the past. It also helps add a tinge of credibility to our business and help in the long term marketing solution. It can also even act as an archive for our business.
10. Testing Out New Ideas And Campaigns For Cheap
Taking new steps, hoisting new ad campaigns is a tough and I dare say, a tough task to undertake with la lot of variables. Business blogs offer a platform to not only tease the readers about the new ideas and campaigns to pique their interest, but actually showcase and have their ideas tested in the real world and also iron out the potential issues from the feedback received from the readers of the blog. It also offers a platform to depict PR-related information such as product launch dates and so on. It is undeniably easy to get the public’s attention if we’ve built up our own audience using our property, instead of pitching our story to journalists with the hope that they might publish it.
Blogging has since long evolved from being just someone’s hobby. It has created waves in the business market, creating a level playing field for the Fortune 500 Companies as well those shiny new, upcoming startups. It is pretty clear that Blogging can be a boon for the business and marketing, not only being easy to deploy but also cheap to maintain, the only pre-requisite being someone educated plentiful in our business field and willing to research and create educating and engaging content and update it frequently.