There’s no denying that Search Engine Optimisation is absolutely important for any marketing strategy.
A great SEO strategy will not only improve your website’s overall searchability and visibility, but it can also help you build your brand and stay ahead of your competitors.
SEO is a very important part of digital marketing as well. People conduct trillions of searches every year and 90.88% of pages are invisible on Google.
This means that they receive no organic search traffic whatsoever. This makes it very important for your website to have visibility and an effective web presence.
While other online platforms like social media and paid advertising can help in generating traffic for your website, the majority of the online traffic is driven by search engines. This is where SEO takes the stage and helps you do just that. But what exactly is SEO?
Let us have a look.
SEO stands for “search engine optimization.” It is a marketing tactic that makes use of non-paid or “organic” search engine results to get targeted traffic to a website. Its main aim is to improve your website’s visibility and search result rankings. Higher visibility and Ranking are the key to attracting potential and existing customers.
As is obvious by the name, search engine optimization works by optimizing your website for search engines for the searches that you want your website to rank for. Optimizing your site can help you provide better and quality information to search engines that help them index and display your content within search results in a better way.
SEO includes several elements to work with like keywords research, Backlinks, Optimizing Your Meta Description for Clicks, SEO Monitoring, and so on. This makes it hard to master SEO and can require the help of a professional. However, depending on your bandwidth, your website, and willingness to learn, you could manage the basic SEO strategy of your website yourself.
Fortunately, there are a lot of SEO tools available online that can help you in managing the SEO for your website. SEO tools save you from complex keyword research, data analysis, and other areas related to your SEO strategy. With these tools, you’re able to see the performance of your current strategy and can figure out the improvements to make.
THE BEST SEO TOOLS FOR YOUR SEO NEEDS
Many online SEO tools give you rich insight into your competition, your strategy, and where the greatest opportunities lie. It even gets better and throws up proper insights as we use these platforms. These tools let you check and manage the performance of multiple websites.
Knowing how to choose a good SEO tool can save you a lot of time and money, as the wrong ones can harm your SEO strategy more than they can help. So, to help you do just that, we have compiled a list of Top Tools to Help You with Your SEO Needs. You just need to figure out which one works best for your business. Let us have a look.
SEMRush is one of the most popular online SEO analysis tool. This award-winning tool is used by many leading brands like P&G, Tesla, and Forbes. It gives you access to the world’s largest database of almost 20 billion keywords, more than 300 million ads and 17 billion URLs that are crawled per day. It boasts of a variety of features to help you with Keyword Research, On-page SEO, Competitor Analysis, Local SEO, Rank Tracking, Link Building, Competitor SEO Analysis, Content Creation and Distribution, Content Optimization, Content Marketing Analytics, Market Analysis, and PPC Keyword Research. One of the best features of SEMRush is the Domain Vs Domain analysis, which can help you to easily compare your website to your competitors.
This makes it a complete SEO analysis tool.
Seobilty is an amazing online SEO Audit tool and software that can help you analyze and manage your website’s overall SEO performance. Its major tools are SEO and Keyword check, SEO compare, and ranking check. This tool will provide you with tips for better search engine optimization, help you compare pages for a keyword term and your page rankings for any keyword, and much more. Their free plan offers a crawling of 1000 pages per project, analysis of up to 10 keywords, and a comparison of 3 competitors. But, the usage is limited to only one domain.
Other features of this tool include comprehensive SEO analysis, backlinks management, etc.
Google Keyword Planner
This tool is a major part of the Google Adwords advertising ecosystem. Google Keyword planner, just as the name suggests, helps you with keyword research and selecting the right terms. You can use this tool for free to select the best and most relevant keywords for your business. Moreover, it provides you with an insight into how often certain words are searched which can help you narrow your keyword list down and filter out the best keywords.
It also gives suggested bid estimates for each keyword that helps in determining the SEO budget.
KWFinder is another super effective keyword research and analysis tool. It lets you find long-tail keywords with a lower level of competition and high search volume. This tool is used by many to find the best keywords and run analysis reports on backlinks and Search Engine Results Page. You can even use this tool to analyze your competitors by entering their domain or URL and finding the best keywords they rank for. It also lets you find location-specific long-tail keywords for your business website.
Other important features include SERPatcher, LinkMiner, and SiteProfiler.
Spyfu is an amazing tool hosted on the cloud. It has an amazing premium version, but its free features are equally impressive. Originally known as GoogSpy, it is very simple to use, yet surprisingly accurate. It allows you to easily determine the ranking difficulty for a keyword and so much more. Moreover, SpyFu allows you to critically analyze your competitors on a variety of factors like their monthly clicks and even their Google Ad campaigns.
Other important features of SpyFu include Unlimited Backlink Results, data Exports, In-Depth SEO Reports, Backlink Exports and Searches, AdWords Advisor Reports, Domain Searches, Paid Keywords, Keyword Searches, Organic Ranking History and so much more.
The last one on the list is Majestic SEO. It is an SEO software tool that focuses mainly on link analysis. Unlike other tools, it is mainly about backlinks. And, since their main focus is on link analysis, majestic claims to be the world’s best backlink checker. But, this isn’t the only feature of this tool. It lets you see the ranking of the top websites, easily see the general performance of your website and the quality of your backlinks.
It also provides you with the features that help you find the right keywords for your site, compare your website, and track your search result ranking.
So this is our list of the top and the most widely used SEO tools. Which one of these do you use? Let us know through comments if you use these or any other SEO tool for SEO optimizing your site.