8 Simple Training Insights To Transform Digital Skills and Productivity

Digital Education, Training And Jobs

8 Simple Training Insights To Transform Digital Skills and Productivity

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Everybody knows how computers work, especially in an office setting. But do your employees know how to make the best out of these miracle machines?

Once upon a time, digital skills meant the ability to boot up a computer. Then, it was about using Windows effectively, and then using the various programs. As computers proliferated, so did the skills and basic requirements for using these machines.

Today, most office employees know, and are expected to know their way around a computer. Many jobs also demand specific digital skills, such as managing database or handling office suites.

what about Digital Skills?

However, the very computers that are aimed at making things easy and increase productivity may be hindering your progress – and you might not even realise it. See, it is one thing to work computers and the internet as needed.

It is completely another to use these skills for the benefit of the company in a unique way, such as digital marketing.

Are your employees lagging behind in digital skills and training?

No worries – here are the top 8 tips to get them going –

Digital skills are a core strategy to improve business outcomes

Digital skills are a core strategy to improve business outcomes

1. Get Professionals on Board

1. Get Professionals on Board

You might be an expert in managing your employees, running a company, and turning ideas into opportunities. You might even have extensive knowledge in the digital realm. However, a domain-specific expert can simply do more for you.

Digital training is not about giving out information. It is about teaching people how to apply themselves to a constantly changing and dynamic environment.

Moreover, these modules and training sessions are built after careful market analysis, prior experience, and after understanding the level of those who are undertaking the course, making it a better option than in-house sessions.

2. Get Something Extra

Get Something Extra

Many business savvy gurus emphasise that investing in human capital is the best possible investment for a business. So when it comes to digital training, opt for a little something extra when you book or organise a course. This one-time investment is very likely to have positive consequences down the line.

So, for example, if you are thinking of availing a digital marketing course for your employees, don’t just choose SEO and social media – add in Artificial Intelligence to make your company ready for the future.

3. Do (Secret) Baseline Check

Internal and external factors are both essential gauges of training needs

Internal and external factors are both essential gauges of training needs

Before you opt for or design a course to impart digital skills, you need to know where your employees stand. But, sharing their weaknesses and lack of information to their employer can be a difficult task for the workers. They may fear that this information will be used against them, such as in appraisals.

This is why it is essential to develop a completely anonymous and transparent process for obtaining information. Such a method will ensure that employees are honest about their problems and needs, which will mean better digital skill training modules.

4. Make It Cooperative, Not Competitive

Make It Cooperative, Not Competitive

Many tend to see digital training and other programs of development as a competition where they have to show off and be better than everyone. While this may be good for the individual worker, it is never conducive to a good learning session.

When people worry about performance and making impressions, they are much less likely to ask questions or resolve problems. So, it is important that the digital training session is one that is friendly, informal, and above all, cooperative.

5. Do Together

Do Together

If you are designing your module in-house, make sure that it is not just a series of lectures or PowerPoints. Instead, have the employees learn something new, and then let them go back to their workstations and apply what they have learnt.

By doing things, people are much more likely to understand and retain concepts, and practicing helps in ironing out any issues they may face later on. If you are going in for a professional digital trainer, make sure that they too have such a component of live practice.

6. Learn from Positives Too

Learn from Positives Too

A standard practice in designing the training modules is to look at what employees and the company is struggling with. While such a correctional approach is very important to improve productivity, this leaves a very good opportunity unexplored.

For example, if email marketing has been particularly successful for your brand, why not capitalize on it further? Who says that you have reached the maximum of your potential in email marketing? A digital skill module in this case can help in discovering new parameters, goals, and opportunities.

7. Undertake Smart Assessment

Undertake Smart Assessment

Post your digital training module, you should expect some major improvements in your employees’ performance. Consider, however, the fact that employees do not work in a vacuum. There are many other internal and external factors that may impact their performance, such as market conditions.

In order to see the true impact of the digital skills module, you should conduct a proper statistical analysis that compensates for these variables. Only then can you decide whether the module was worth it or not.

8. Plan Wisely

Plan Wisely

The timing of a digital skills session is just as important as its content. The right time depends on your company’s internal factors, but there are some universal cues you can look out for. Is there a major overhaul expected in your industry?

Has there been some emerging technology that is making its way to the market? Are consumers shifting towards or away from your products? Broad market trends can be a great gauge to understand what the next requirement from the business will be, thus putting you ahead of the curve.

Digital marketing is set to grow by leaps and bounds in the upcoming years. What’s more, digital services and operations have already become a cornerstone of our practices today, and they will remain important in the foreseeable future.

So, make sure that you make the right choice at the right time. These tips above will surely help!

Do you think we missed out on some other important tips? What are the areas that digital training must cover today? Let us know in the comments below!

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