VIDEO MARKETING: Statistics, Benefits and Strategies

Videos And Video Marketing

VIDEO MARKETING: Statistics, Benefits and Strategies

Read Time: 3 minutes

As a digital marketing trend, a video is a powerful tool that can help businesses to boost visibility as well as customer engagement.

Compared to other internet marketing techniques, videos also have a higher conversion rate. More importantly, search engines love videos as it helps enhance user experience.

Thus, if you have not already invested in video marketing for your website, then it’s high time you do so to improve your ROI.

Video Marketing Statistics

Here are a few statistics that show just how effective video marketing can be for your business.

  • It is estimated that videos are likely to make up for more than 82% of all internet traffic by 2022.
  • When it comes to the best content format that helps boost ROI, video is the top choice amongst 51% of marketing professionals worldwide.
  • When given a choice between text or video on the same topic, 59% of executives choose video over text-based content.
  • On social media, compared to text and images, videos generate 12 times more shares. Plus, 93% of brands say that videos on social media have helped them get new customers.
  • When it comes to driving traffic to your website, videos attract 300% more traffic.
  • Users tend to spend 6x more time on web pages that have a video than those that don’t.
  • On average it is estimated that in 2021 an individual will spend 100 minutes each day watching online videos.

Benefits & Reasons to Use Video Marketing

  • Increases Brand Awareness

By using videos to promote your brand, products or services you can increase brand recognition and awareness. Videos help make your brand stand out. Also, there are various types of videos that you can use – explainer videos, demo videos, vlog (video blog) which will further help boost visibility.

  • Builds Trust

When it comes to building customer trust, videos are a great medium as they are interactive and provide the necessary information to the customer that enables them to make a quick purchase decision. It not only fosters trust but also gives the customers the confidence to purchase online without the fear of fraud or cheating.

  • Boosts SEO

From an SEO perspective, videos help increase your site’s dwell time and reduce the bounce rate. It helps increase visibility and traffic on your website. It helps enhance the mobile user experience. And, all these metrics help you to rank higher on the SERPs. As such, if you want to boost your SEO campaign, then videos are an effective technique.

  • Sales and Conversions

Since video content is loved by the majority of customers online when compared to text-based content, using videos can help you to generate more leads, which will help increase sales and conversions. It can also help you to increase your email’s click-through-rates. Plus, overtime, videos help foster brand loyalty and all these combined can help you to boost your ROI.

Actionable Video Marketing Strategies

  • Research your target audience

The first step to creating a video is to research your target audience. By understanding what their needs are, you’ll be able to deliver it effectively. You’ll be able to create a video that resonates with them and provides them with the necessary information that will help influence the purchase decision.

  • Analyze your competition

Check out how your competitors are using videos in their marketing campaigns to promote their products or services. This will give you a fair idea of what works or what you should try. Plus, it will provide you with insights on different marketing trends and how can you use it to enhance your marketing campaign.

  • Different types of marketing videos

By understanding the different types of marketing videos, you’ll be able to pick and focus on the right format that will help make an impact. The different types of videos that you can choose from include explainer videos, how-to videos, testimonial videos, product demo videos, FAQs videos, educational videos, social media videos, among others.

  • Video Production Process

Once you have decided on what type of video you want to create, the next step is to brainstorm and come up with an idea that would resonate with your target audience. Define what the concept of your video is and create an engaging script. Your video needs to tell a story and the design needs to be consistent. Use animation, add effects & music, and to make your video more professional hire a voice-over artist.

  • Market your Video

Post creating a video, you need to market it well to boost its visibility. Research and add keywords to video title and description when posting on YouTube and other social channels. Add the video on your website, email marketing campaign as well as blog. Write a transcript and add long-tail keywords to it. Make use of paid media and create an actionable influencer outreach campaign.

Final Word on Video Marketing

To ace the online marketplace, you need to make use of the best digital marketing practices. Video marketing can help you to retain your existing customers as well as garner more leads. Plus, videos provide you with long-term gains when used resourcefully. Thus, make the best of the video marketing strategy mentioned above and create an engaging video for your business today.

Author’s info

Peter Abraham

Peter Abraham

Based in Mumbai, Peter Abraham is an accomplished voice over artist in India rendering the best voice over services for a wide range of projects. His experience spans over 10 years. He has a global clientèle list and this vast experience enables him to offer voiceovers for all forms of genres including animations, eBooks, audiobooks, explainer videos, e-Learning, IVR and podcasts. He also specialises in voice over for corporate films, TV shows, video game trailers, movies, advertising and documentaries. Thus, if you are looking to hire an Indian voice over artist for your project then get in touch with him right away.

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