What is Reddit? How Reddit works and How to use Reddit?


What is Reddit? How Reddit works and How to use Reddit?

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If you are an Internet user, chances are solid that you’ve heard of “Reddit”. Thousands of people search for this term on Google every month, and millions use this social media site every day which is always bursting with addictive, fun, and popular content.

Reddit is a popular social media platform used by millions around the world. It is also a great marketing tool, and is used by Marketers to promote their products or services.

With content related to almost every possible topic you can think of, it is not only content-rich but is also designed to provide you with top-rated content from around the world.

So in this article, let us discuss about Reddit in detail, and explore how Reddit works, how to use Reddit, and what it has in store for you, and how you can interact with content on Reddit. Moreover, we will also discuss what makes this social media platform so famous, and popular?

Ready? Let’s dive in!

What is Reddit?

What is Reddit?
What is Reddit?

Reddit is an American social media site with a heavy focus on communities. Wikipedia calls it asocial news aggregation, web content rating, and discussion website”.

The name of the website is a form of wit with the phrase “read it”. It was founded in 2005 by two roommates from the University of Virginia – Steve Huffman, and Alexis Ohanian.

It was, however, acquired by Condé Nast Publications in October 2006, and became an independent subsidiary of Advance Publications (Condé Nast’s parent company) in 2011.

It is simply a social media platform comprising of user-generated content that contains a collection of the forums in which people can discuss different topics such as food, gaming, movies, and more, and even comment, share, or vote on content submitted by other users.

It is free, and open for everyone, and the users can submit links, text posts, images, and videos, to Reddit. All these posts by the users are organized by subject into boards called “communities” or “subreddits”.

There are over 100K active communities on Reddit focused on a variety of topics. As of February 2021, it is the 18th-most-visited website in the world, and bills itself as the “front page of the internet”.

From video gaming, DIYs, TV shows, and beauty to movies, sports, tech, and music. You name it, they have it. Furthermore, the communities can “upvote”, and “downvote” posts which also helps Reddit determine, and highlight the most relevant, interesting, and popular content.

You can make an account, and join any of the communities of your choice, and interest on Reddit. You can read the news, discuss sports, and TV shows, express your opinion, and so much more.

Moreover, you can subscribe to your favorite subreddits which will also help you personalize your Reddit feed, and get the best of what really interests you.

By doing so, your feed will be constantly updated with the content you are interested in like fun stories, news, sports, video games, top memes, and videos, and more.

And, if you want to take a look at what’s trending on Reddit, you can do so by visiting r/popular, which will show you all sorts of content that is viral, and most popular at that time.

And, not only this, but you can also use the official Reddit App to use exclusive new features like Chat, Community Group Chat, and more. You can chat with anyone, at any time, and anywhere, and it is free, secure, and fast!

And, if you want to join a chat room focused on a community of your interest, you can do so, and have a one-on-one conversation about what really interests you.

How Reddit works?

Working of Reddit
Working of Reddit

Just like any other social media platform, Reddit is also driven by content, and the conversations around the content.

Reddit contains special communities of users focused on a specific topic of interest known as “subreddits”. Every subreddit contains /r/ at the beginning of its name. For example, a subreddit related to Football will be reddit.com/r/football/.

What are Subreddits?
What are Subreddits?

These subreddits revolve around a variety of topics such as news, sports, memes, photography, education, designing, art, gaming, architecture, and much much more. There is a subreddit for almost every topic.

To get started, you can go to reddit.com, and create a free account. If you’re interested in more premium features, you can subscribe to Reddit’s Premium membership program for $6 a month.

After creating your account, you can select a few topics of your interest upon which Reddit will recommend you some subreddits focused on those topics. If you choose to follow any of these subreddits, you will get regular updates related to the subreddit in your Reddit feed.

The front page A.K.A home page of Reddit contains everything which is popular, and currently trending. You can filter these posts, and sort them by Best, New, Rising, and more.

And, just like any other social media site, Reddit also provides users with a search box near the top. You can use the search bar to find content, and communities focused on what you love.

Top 25 Subreddits by Highest Upvoted Post.
Top 25 Subreddits by Highest Upvoted Post

You must be wondering who creates all these subreddits? Are these user-generated or created automatically by the platform? Well, anyone can create a subreddit of their choice on Reddit.

However, users need to meet specific criteria for doing so (so as to reduce spam, and to avoid having unnecessary subreddits on the platform).

To begin with, you must have a Reddit account, and you must be an active Reddit user to create a subreddit. Furthermore, your account must be older than 30 days. Another important criterion is the minimum number of “Karma” points as a result of your activity on your Reddit account.

Reddit Karma
Reddit Karma

Reddit Karma is basically your score which totals your number of upvotes against your downvotes. The exact number of Reddit Karma that is required to start your own subreddit is known only to Reddit, however, it isn’t extremely high.

Reddit users with highest Reddit Karma.
Reddit users with highest Reddit Karma.

Your Karma is always publicly displayed on your Reddit profile, and thus, also helps you boost your standing in the Reddit community. To gain Reddit Karma, all you have to do is make relevant, and interesting comments, and posts, and when they get upvoted you will gain Karma.

The Subreddits are managed, and moderated by “mods” which is short for moderators. They are volunteers who can make changes to the appearance of a subreddit, and are responsible for the overall maintenance of their subreddit.

Mods can also modify or update the style, and CSS of their subreddit, and are also responsible to filter spam.

Reddit Upvotes, and Reddit Downvotes.
Reddit Upvotes, and Reddit Downvotes

Let us also discuss “Upvotes”, and “Downvotes” briefly…

Different sites allow their users to interact with the content in different ways. For example, You can “like” or “react” to a post or picture on Facebook. Also, you can “like” a picture or reel on Instagram, or “pin” a picture on Pinterest. Similarly, on Reddit, you can upvote or downvote posts.

While browsing Reddit, you will see up, and down arrows next to every post. The “Up” arrow denotes upvote, and the “down” arrow denotes downvote. If you like a post, you can simply upvote it, and if you don’t you can downvote it.

The amount of upvotes, and downvotes also determines the popularity, and the visibility of the posts as more upvotes translates to Reddit putting that comment or post above others.

Reddit Awards
Reddit Awards
As a Reddit user, you can also give “Awards” to other users as a way of supporting the community if you really liked their post. This, however, is not free, and will cost you some Reddit Coins which you can buy from their site.

Many Social Media Platforms, and Communities have their own abbreviations, or acronyms. For example, Twitter has its own abbreviations such as RT for “Re-Tweet”. Similarly, the Reddit community has its own language, and abbreviations.

Reddit acronyms
Reddit acronyms

Some of the most common Reddit abbreviations, or acronyms are OP (original poster), TIL (today I learned), and AMA (Ask Me Anything thread).

What makes Reddit popular?

What makes Reddit so popular?
What makes Reddit so popular? – Reddit Infographic by Brent Csutoras

With more than 52 million daily active users, and over 430 million monthly active users, Reddit is one of the most popular social media websites worldwide. Despite a simple, and basic interface, it boasts 2.8 million subreddits, and over 130,000 active communities.

Furthermore, 1.4 billion native videos are watched by Reddit users on the platform every month.

Moreover, the number of active users is showing no sign of slowing down. The number of Reddit monthly active users has grown by 258.33% over the past 5 years. From 46 million monthly active users in 2012, it now stands at 430 million monthly active users (as of 2020).

Also, the number of worldwide Reddit downloads (App Store + Google Play) increased from 2.9 million in Jan 2020 to nearly 6.6 million in Jan 2021.

This clearly shows us that Reddit is indeed popular. But do you ever wonder why is that so?

Well, there is not a single reason behind the popularity of Reddit. The popularity of any social media site directly depends upon how fun, resourceful, and engaging the users of the site find it.

The user interface, the algorithms, the design, and the content being circulated are also some other important factors determining the popularity of any platform. The same is the case with Reddit!

The first reason behind its popularity is its easy-to-use, yet attractive design, and simple user interface. The content is designed, and organized in a discussion forum manner that appeals to people from all age groups.

You can follow the subreddits focused on the topics you love the most, and thus your feed is always filled with the content of your choice, and everything that you like always floats to the top. This is also what keeps users coming back to Reddit.

Moreover, it’s not just about the content being posted, and circulated, but also about the conversations around the content, and the commentary which can be as fun, and interesting as the content itself.

Since the user base of Reddit comes from all sorts of backgrounds, and different corners of the internet, the comment section becomes fun, interesting, and insightful. And, when people “upvote”, it filters the best comments, and content, thus helping you watch the best of it without doing much surfing.

The success, and popularity of Reddit can also be attributed to its algorithm. With the help of the “Upvote system”, only the best, and top-rated content from around the world is compiled, and the rest of the content on the site is weeded out, which is great for its users, and the community.

Another aspect worth mentioning is the fact that many users consider the user interface of Reddit to be boring, and way too simple. However, the quality of the content, the quality of the interactions, and the ease of use bury the boring part of the platform.

Even if the interface is “boring” as compared to other social media sites like Facebook, and Instagram, what really matters to a large extent when it comes to daily operations is what is inside.

Content, being the substance, is what really matters, and Reddit does a great job of having wonderful content. Plus, Easy, and simple navigation helps a lot in making Reddit a fun, and popular website.

Conclusion on How Reddit works?

So, this brings us to the end of this article. In this article, we discussed what Reddit is, and why is it so popular? We also explored the working of the platform, i.e. how Reddit works, and how to use Reddit, and how you can interact with the content posted, and shared on Reddit.

A look at some stats related to the platform also shows us that Reddit is indeed popular, and its user base is only increasing. It is a fascinating mix of all sorts of interesting topics from around the world, and is definitely different, and unique as compared to the other social media platforms.

We hope this post helped you in learning more about Reddit, and everything related to it.

So, do you use Reddit? If you do, what’s your favorite subreddit, and why? Let’s keep the conversation flowing! If we missed anything or if you just want to add on to something discussed in this article, feel free to let us know by leaving a comment down below! And, please check out our blog for more interesting posts.

Also Read: How To Use Reddit To Promote Your Business or Website For Free!

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