Module 1
Digital Marketing Strategy
Innovation needs to be a part of your culture. Consumers are transforming faster than you are, and if you don’t catch up, you are in trouble. You need to take risks and keep testing because what works today won’t work tomorrow, but what worked yesterday may work again.


Marketing is no longer about the stuff you make, but about the stories, you tell. We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling. If your stories are all about your products and services, that’s not storytelling. It’s a brochure.


To be a Brand Builder, let us enhance your skills.


  1. AIDA
  2. Purchase Cycle
  3. Moments of Truth
  1. India Demographics: Overall Market View
  2. India on Digital: Digital Trends, Internet Users, Male v/s Female, Age Groups, Devices, Multi-screen
  1. What are People doing on the Internet?
  2. Power of the Internet
  1. Difference between Branding and Acquisition
  1. Increase Visibility
    1. What is Visibility?
    2. Types of Visibility
    3. Examples of Visibility
  2. Bring Targeted Traffic
    1. Inbound
    2. Outbound
  3. Visitors Engagement
    1. What is Engagement?
    2. Why is it important?
    3. Examples of Engagement
  4. Convert Traffic into Leads
    1. Types of Conversion
    2. Conversion Process
  5. Analytics
    1. What do you measure?
    2. Site Analytics, Cross Device, Cookies, User Identity
    3. Attribution: Various Models, Cross-Device
  6. Campaign Optimization
    1. Test, Learn, Deploy what works, Repeat
  7. Retention
    1. Why is it important?
    2. Types of Retention
  8. Performance Evaluation
    1. Why is it important?
    2. Tools needed for Measurement
  1. Digital PEOM
  1. AHA Moments
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