Lead Generation & Sourcing
Every sale has five basic obstacles – no need, no money, no hurry, no desire, no trust... And you are out of business if you do not have a lead. However, sales are contingent upon the attitude of the salesman – not the attitude of the prospect. A constant analysis is key in successful selling and when included as a best practice and performed as a routine, many low producing sales months can be avoided. For every sale you miss because you are too enthusiastic, you will miss a hundred because you are not enthusiastic enough.
You do a lot of one-night stands in lead generation and not enough long-term relationships? The lead generation process starts by finding out where your target market lives on the web…
Learn the fine art and science of lead generation.
- Ways to Build Reach through Digital Marketing
- What are Engagement Magnets?
- How to Identify the right set of Engagement Magnets for your business?
- Effectiveness of various Engagement Magnets
- Digital Reach Building Strategy through Inbound Interest Generation
- Landing Page vs Website
- Types of Landing Pages
- Best Practices to create a Landing Page
- Conversion oriented Landing Page Design
- What is A/B testing?
- How to do A/B testing?
- Selecting Landing Pages after A/B testing
- Investment in Landing Page
- Critical concerns to address on Landing Page
- What’s the next step?
- Best Practices to create a Thank-you Page
- Customer Psyche
- Role of Conversion
- Conversion Optimization
- User Flow
- Online Persuasion
- Meaning of Landing Page – User Flow & Online Persuasion
- Patterns for Engaging Website Visitors
- Pattern #1 – Pop up Call To Action (CTA)
- Pattern #2 – Pop under/behind Call To Action
- Pattern #3 – Inside article Call To Action
- What is Audience Aggregation?
- Benefits of Audience Aggregation
- How to do Audience Aggregation through Emails?
- What are Lifecycle Emails?
- Where do Lifecycle Emails fit in?
- Tools used for Lifecycle Emails
- Lead Nuturing with Drip Email Marketing
- How to use Google to source information?
- How to use Google to ping specific domains for information such as Email Ids?
- How to Validate Email Ids?
- How to source Segmented Database?
- How to source Emails Ids of someone who represents a Corporation?
- How to source Information Directories?
- Known Sourcing Softwares/Apps/Plugins
- How to use Sourced Databases?
- Secret Techniques to multiply your Reach without increasing your Ad budget
- Step by step approach to Nurture your Email Contacts Automatically
- Build an Effective Landing Page
- Strategize Workflows and create them using Hubspot
- Enable Lead Qualification through Lead Scoring for your business