Module 10
Lead Generation & Sourcing
Every sale has five basic obstacles – no need, no money, no hurry, no desire, no trust... And you are out of business if you do not have a lead. However, sales are contingent upon the attitude of the salesman – not the attitude of the prospect. A constant analysis is key in successful selling and when included as a best practice and performed as a routine, many low producing sales months can be avoided. For every sale you miss because you are too enthusiastic, you will miss a hundred because you are not enthusiastic enough.


You do a lot of one-night stands in lead generation and not enough long-term relationships? The lead generation process starts by finding out where your target market lives on the web…


Learn the fine art and science of lead generation.


  1. Ways to Build Reach through Digital Marketing
  2. What are Engagement Magnets?
  3. How to Identify the right set of Engagement Magnets for your business?
  4. Effectiveness of various Engagement Magnets
  5. Digital Reach Building Strategy through Inbound Interest Generation
  1. Landing Page vs Website
  2. Types of Landing Pages
  3. Best Practices to create a Landing Page
  4. Conversion oriented Landing Page Design
  5. What is A/B testing?
  6. How to do A/B testing?
  7. Selecting Landing Pages after A/B testing
  8. Investment in Landing Page
  9. Critical concerns to address on Landing Page
  10. What’s the next step?
  1. Best Practices to create a Thank-you Page
  1. Customer Psyche
  2. Role of Conversion
  3. Conversion Optimization
  4. User Flow
  5. Online Persuasion
  6. Meaning of Landing Page – User Flow & Online Persuasion
  1. Patterns for Engaging Website Visitors
  2. Pattern #1 – Pop up Call To Action (CTA)
  3. Pattern #2 – Pop under/behind Call To Action
  4. Pattern #3 – Inside article Call To Action
  1. What is Audience Aggregation?
  2. Benefits of Audience Aggregation
  3. How to do Audience Aggregation through Emails?
  1. What are Lifecycle Emails?
  2. Where do Lifecycle Emails fit in?
  3. Tools used for Lifecycle Emails
  4. Lead Nuturing with Drip Email Marketing
  1. How to use Google to source information?
  2. How to use Google to ping specific domains for information such as Email Ids?
  3. How to Validate Email Ids?
  4. How to source Segmented Database?
  5. How to source Emails Ids of someone who represents a Corporation?
  6. How to source Information Directories?
  7. Known Sourcing Softwares/Apps/Plugins
  8. How to use Sourced Databases?
  1. Secret Techniques to multiply your Reach without increasing your Ad budget
  2. Step by step approach to Nurture your Email Contacts Automatically
  3. Build an Effective Landing Page
  4. Strategize Workflows and create them using Hubspot
  5. Enable Lead Qualification through Lead Scoring for your business
  1. HubSpot
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