Module 14
Media Planning & Buying
Media planning and media buying take place as a result of data. Planners and buyers love seeing rankers, index graphs, population heat maps and qualitative snapshots that allow you to prove to the client that you have a strategy behind the recommendations in place. You can show that certain media perform better for certain audiences.

Ignoring data and historical information is blindly throwing darts in a market and hoping that one or two hit the target.

Nobody counts the number of ads you run. They just remember the impression you make.


Get an edge at media planning & buying.


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