Module 4
Search Engine Optimization
The objective is not to make your links appear natural; the objective is that your links are natural. Google only loves you when everyone else loves you first. Earlier good SEO made you remarkable on the web. Now good SEO is a result of being remarkable on the web. Focusing on quality [backlinks] over quantity is what can help to protect your site as Google updates.


The SEO’s job today is more than keywords and backlinks. It’s more than metadata optimization. It’s more than even content. It’s the assurance of frictionless user experience while delivering the right information at the right time—and in a timely manner. We, therefore, need to understand why page load time, longtail keywords, mobile SEO and local SEO are critical.


Be an SEO commando and get your website ranked in the first page of search engines.


  1. Indexing & Crawling Basics
  2. Optimize Crawl Budget
  1. Organic Search vs. Paid Search Results
  2. Anatomy of a Search Result (Search snippet)
  3. What is On-Page SEO? (HTML, Architecture, Content)
  4. What is Off-Page SEO/Link Building? (Content Based, Social, PR)
  1. Web Page Basics: What is HTML, Javascript, CSS
  2. Basic HTML Tags to create a Web Page; Create Web Page in HTML
  3. HTML Tags for SEO: Title, H1, Meta Tags, Image
  1. URL Architecture
  2. Page Speed Analysis (GTMetrix/ YSlow/ Google Page Speed Analysis)
  3. 301 Redirects
  4. Crawling: XML, HTML Sitemaps, Robots.txt
  5. Use Google Webmasters Tool and Website Verification
  6. Sitemap Creation and Submission in Website and Webmasters
  1. What is Schema and why is it Relevant to SEO?
  2. Schema Types – Micro, JSON-LD
  3. Common JSON Schema Tags – Organization, Website, Blog Post, Local Business
  4. How Schema shows up in SERPS?
  1. Keyword Research
  2. Different Types of Keywords
  3. Keywords Mix
  4. Keywords Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
  5. Find Seed Keywords: Mind Map for Keyword Research
  6. Use Forums, Wikipedia for Keyword Research
  7. What are Primary Keywords, Secondary Keywords and Tertiary Keywords?
  8. Keywords Optimization
  9. How to Optimize Exact Keywords for your Business?
  10. What is the difference between Keywords Stuffing & Keywords Placement?
  11. Google Keyword Planner Tool
  12. Google Operators: So that we can find anything on the Web
  1. Title, H1, Meta Description, Keyword Usage
  2. Meta Tags Creation
  3. Avoid Negative On-Page
  4. Content Optimization & Planning
  5. Understand your Audience for Content Planning
  6. How to write an Optimized Content?
  7. How to write a Content for an article, blog and press release?
  8. Content Clusters (Creating SEO based Content)
  9. Internal Linking
  1. Mobile Websites: Responsive, Adaptive, Dynamic
  2. App Store Optimization
  3. Optimize for Voice Search
  1. What is Domain Authority?
  2. How to increase Domain Authority?
  3. Importance of Domain and Page Authority
  1. What is Link Building?
  2. Types of Link Building
  3. Link Building Strategies for your business
  4. Manual Link Building Process
  5. Do’s & Don’ts of Link Building
  6. Link Building Tactics
  7. Easy Link Acquisition Techniques
  8. Link Building Metrics
  9. What are Back Links?
  10. Types of Back Links
  11. What is Link Juice?
  1. Quora
  2. Slideshare, Scribd and other Social Channels for SEO
  3. YouTube Video SEO
  1. What is Local SEO? Pigeon update
  2. Google Places Optimization
  3. Google My Business
  4. Bing Places
  5. Local Pages on your Website
  6. Local Listings
  7. Citations
  8. Classified Submissions
  9. Use H Card
  1. Backlink Audit of Website
  2. How to Audit Backlinks of Competitors and Benefit from it?
  1. What are SEO Audits?
  2. Different Types of SEO Audits
  3. Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix, Google Page Speed Insights, Mobile Site Audit
  1. History of Google Algorithms
  2. What is Google Panda update?
  3. What is Google Penguin update?
  4. What is Google EMD update?
  5. What is Google Pigeon update?
  6. What is Google Caffeine update?
  7. How to save our time from Google Panda, Penguin, EMD & Caffeine update?
  8. How to recover our site from Panda, Penguin, EMD & Caffeine update?
  9. RankBrain and the Future of SEO
  1. Basics of Google Analytics
  2. SEO Metrics to Measure: On-Page, Off-Page, Technical
  3. SEO Reporting
  1. Top Blogs to follow for SEO
  2. Free Learning Resources – Moz, Google Analytics
  3. Top Tools for SEO
  4. A career in SEO
  1. Research the Right Keywords and get your Website Ranked Better on Google
  2. Analyze your Website Pages and implement On-Page SEO Techniques
  3. Identify your Competitors and Analyse their Websites to Build Competitive Advantage
  4. Identify the Keywords and Strategies implemented by your Competitors
  5. Learn Local SEO and Mobile SEO to Target Users specifically
  1. RankWatch
  2. Google Keyword Planner
  3. Broken Link Checker
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