Module 6
Social Media Marketing & ORM
Content is fire. Social media is gasoline. Social media is about sociology and psychology more than technology. Focus on how to be social, not how to do social.


‘Build it, and they will come’ only works in the movies. Social Media is a ‘build it, nurture it, engage them, and then they may come & stay’. Social Media replaces nothing but complements everything.


Be an expert at social media and social media marketing.


  1. Create Facebook Page
  2. Upload Contacts for Invitation
  3. Fan Page Wall Posting
  4. Facebook Best Practices
  1. Why Content is the foundation of Social Media Marketing?
  2. Psychology of Social Sharing
  3. Build Content that is inherently Shareable
  1. How to Connect with People by Planning your Facebook Page?
  2. How to structure your Facebook Page for Optimum Use?
  3. Facebook Post Best Practices
  4. Facebook Page Best Practices
  5. Increase Fans on Fan Page
  6. How to do Marketing on Fan Page with examples..
  7. Fan Engagement
  8. Edgerank and Art of Engagement
  9. Important Apps to do Fan Page Marketing
  10. Types of Facebook Marketing/Advertising
  11. Best Practices for Facebook Marketing/Advertising
  1. Create Facebook Advertising Campaign
  2. Facebook Ads – Campaign Objectives: For each Facebook Ad, you have multiple objectives to choose from
  3. Build the right Campaign/Ad Objective/s based on the business objective/s
  4. Facebook Ads – Targeting Audiences
  5. Segment your Audience and target the right audience
  6. Impactful Creatives: Make an impact with creatives
  7. Ad Formats which look good on all Devices
  8. Set up Conversion Tracking
  9. Payment Module – CPM vs CPC vs CPA
  10. Optimization & Reporting
  11. Measure your Adverts and get Business Insights
  12. KPIs to measure success
  13. Optimize how you are connecting with your audience
  14. Facebook Ad Policies
  15. Ad Disapproval, Ad Account status, Facebook Support
  16. Use Power Editor tool for Advertising
  17. Advanced Facebook Advertising using tools like Qwaya
  18. Facebook Insights
  19. Facebook Business Manager
  1. Connect and Engage with your new and long term customers to get results
  2. Offer them Suggestions, Support, Engage with them and encourage Purchase from Messenger
  1. Plan & Structure your Facebook Shop
  2. Manage & Sell more products with Facebook
  1. Brand with Facebook to connect with people
  2. Plan your Creatives, Placements and Targeting
  1. Facebook campaigns to Drive Traffic to your Offline Store
  2. Develop a Local campaign to sell more with Facebook
  1. Optimize Ad Delivery, Measure Conversions, Automate Audience Building with Facebook Pixel
  2. Use Pixels to get Insights on how people use your website
  1. Drive traffic and sales with Remarketing Campaigns, Targeting, Placements, Creatives and Ad Formats
  1. Create a Lead Generation Campaign to drive results for your business
  1. Optimize your Instagram Business Profile
  2. Craft an Instagram Content Strategy
  3. Best Practices
  4. Instagram Ads
  5. Influencer Marketing on Instagram
  6. Analytics & Measurement
  1. What is LinkedIn?
  2. Advantages of LinkedIn
  3. LinkedIn for Personal Branding
  4. LinkedIn Premium
  5. LinkedIn Publishing
  6. LinkedIn Advanced Search
  7. Brand Marketing on LinkedIn
  8. LinkedIn Company Pages
  9. LinkedIn Groups
  10. How to do Marketing in LinkedIn Groups?
  11. LinkedIn Ads
  12. Display vs Text Ads on LinkedIn
  13. Increasing ROI from LinkedIn Ads
  1. Twitter Marketing for Brand Awareness
  2. How to do Marketing on Twitter?
  3. Tools for Twitter Marketing
  4. Black Hat techniques of Twitter Marketing
  5. Advertisement on Twitter
  6. Types of Ads
  7. Create Campaigns
  8. Twitter Analytics
  9. Twitter Cards
  1. Snapchat for Business
  2. Build a Following
  3. Drive Engagement
  4. Analytics & Measurement
  1. Pinterest for Business
  2. Marketing on Pinterest
  3. Best Practices
  4. Leveraging Rich Pins
  5. Analytics & Measurement
  1. Importance of Video Marketing
  2. Benefits of Video Marketing
  3. Use YouTube for Business
  4. Develop YouTube Video Marketing Strategy
  5. Upload Videos on Videos Marketing Websites
  6. Bring Visitors from YouTube Videos to your Website
  7. Video Campaign
  8. Create Video Campaign
  9. Create Video AD Groups
  10. Targeting Options
  11. Bid Strategy
  1. ORM Scenario
  2. Why Online Reputation Management is the need of the hour?
  3. How to deal with Criticism Online?
  4. Step by step guide to overcome Negative Online Reputation
  5. Online Reputation Management Commandments
  6. Ways to Create a Positive Brand Image Online
  7. Best Examples of Online Reputation Management
  1. Hootsuite
  2. Buffer
  3. SproutSocia
  4. Simplify360
  5. Radian6
  6. Sysomos
  1. Framework to craft a Successful Social Media Strategy
  2. Generate Content Ideas and Build a Plan
  3. Build Content that is inherently Shareable
  4. Create Content for Multiple Platforms
  5. Effective Content Distribution
  6. Evaluate Success
  1. Create a Profitable Facebook Page that Converts the Viewers into Customers
  2. Build Brand Awareness for your brand
  3. Build your Network of Existing and Potential Customers while making yourself Reliable in the Eyes Of Audience
  4. Post Impactful Content on social media networks to Target the Audience and provoke them to make a Purchase
  5. Run Live Ad Campaigns on Facebook
  6. Create and run Effective Ad Campaigns to Target the Relevant Audience who are interested in your offering
  7. Design Impactful Creatives, run ads and Optimize your Campaigns based on your campaign performance
  8. Use Facebook Messenger & Facebook Shop profitably
  9. Get more Conversions Online and Offline with Facebook
  10. Build your Fan Base on Twitter to create Buzz about your Business and Products
  1. Canva
  2. TweetDeck
  3. Klout
  4. HootSuite
  5. Simplify360
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