Module 3
Web Analytics
Information is the oil of the 21st century, and analytics is the combustion engine. Behind each data point is a living, breathing human. Without analytics, companies are blind and deaf, wandering out onto the world wide web like a deer on a freeway.


In data and analytics, we trust. If you have data, let’s look at data. If all you have are opinions, let’s go with mine!


War is 90% information. Learn the warfare of Google Analytics and have hands-on in Facebook Insights, Twitter Analytics, and YouTube Analytics.


  1. Small Businesses
  2. Medium & Large Businesses
  1. Get started with Google Analytics
  2. How Google Analytics works?
  3. Google Analytics Account Structure
  4. Profiles
  5. Users Navigation
  6. Google Analytics Insights
  7. Basic Metrics
  8. The important sections of Google Analytics Reports
  1. Unique Visitors
  2. Visits
  3. Page Views
  4. Monitor Traffic
  5. Direct, Referring & Search
  6. Geographic & Language information
  7. Monitor Traffic Behaviour
  8. Take Corrective Actions, if required
  9. Technical reports
  10. Benchmarking
  1. How to reduce Bounce Rate?
  2. Difference between Bounce Rate & Exit Rate
  1. Pages & Landing Pages
  2. Event Tracking & AdSense
  3. Site Search
  1. How to set up Filters & Segments?
  1. How to set up Link Tagging?
  1. How to set up Goals?
  2. Different Types of Goals
  3. How to set up Funnels in Goals?
  4. Importance of Funnels
  1. Types of Cookie Tracking used by Google Analytics
  1. Dashboard & Segmentation
  2. Multi-channel Funnel Report
  3. Attribution Modeling & reports
  4. WebMasters
  1. The Platform components
  2. The Data Model
  3. Measurement Protocol data collection
  4. Importing Data into Google Analytics
  5. Reporting APIs & Report Sampling
  1. Finding Actionable Insights
  2. Resources
  3. Common Mistakes Analysts make
  4. Additional Web Analytics Tools
  1. Facebook Insights
  2. Twitter Analytics
  3. YouTube Analytics
  4. Social Ad Analytics/ROI Measurement
  1. Radian6
  2. Sentiment Analysis
  3. Workflow Management
  4. Text Analytics
  1. How data can be presented in a storytelling format & sharing observations.
  2. Set up Google Analytics account to create a Measurement Model for business/blog
  3. Check & review business's Real-Time, Audience, Acquisition and Behavior Report
  4. Get Registered on Google Merchandise Store & understand the Dashboard
  5. Draw Campaign Lifecycle and Design a Campaign Outreach Plan based on Analytics Data
  1. Google Analytics
  2. Google Merchandise Store
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