Logo Is A Visual Entity
Bridging Points Media designs logos which are truly a pick from the lot. A logo is a graphic mark, emblem, or symbol used to aid and promotes public recognition.
It may be of an abstract or figurative design or include the text of the name it represents as in a logotype or word mark. At the level of mass communication and in common usage, a company’s logo is synonymous with its trademark or brand.
Since a logo is the visual entity signifying an organization, logo design is an important area of graphic design. Color is a key element in in logo design and plays an important role in brand differentiation. While color is considered important to brand recognition, it should not conflict with logo functionality and we need to understand that color connotations and associations are not consistent across all social and cultural groups.