Search Engine Marketing (SEM)
Search Engine Marketing (SEM) in simple terms is the promotion of websites on search engines through paid advertising such that the sites are visible on Search Engine Result Pages (SERP).
SEM encompasses SEO & Paid Advertising in which SEO is the practice of earning traffic through unpaid or free listings while Paid Advertising is buying traffic through paid search listings. Time, technical knowledge & skill and in-depth keyword research gradually allow a website to climb through the search engine results pages, good search engine optimization takes time.
Whereas search engine marketing helps to skip a few steps and a lot of time. It will certainly help to get a lot more leads and sales if both SEO an SEM are implemented. Utilizing search engine marketing can significantly speed up to build the brand and the client base.
Search engine marketing is also alternately referred to as paid search or pay per click (PPC). SEM, PPC & Paid Search Marketing are sometimes used alternatively. It’s important to note that while all SEM platforms utilize a PPC advertising model, not all PPC is SEM. SEM is essentially buying traffic through paid listings on search engines.