Long gone are the days when 10 different websites needed to be browsed to find the perfect solution to your problems.
Now is the era of mobile applications. They have become an integral part of life.
From food delivery to e-commerce, they have revolutionized the market and made lives much easier.
Still in a dilemma as to why to invest in them? Worry not for we will give you, not one, but eight reasons for investing in mobile (android, iOS and more) app development.
1. On-The-Go Marketing
Long gone are the days when marketing was only restricted to one-to-one interaction and client dealing. With the onset of the cellular era, mobiles and other such devices have become the backbone of marketing as it enables the host to market on-the-go. From promotions to campaigns, mobile apps are one of the best ways to reach out to the targeted audience in minimal time.
Undeniably the cost of developing a mobile application is much less when compared to building a separate mobile of the existing site. Not only this, the cost of updating and maintenance is also reduced significantly as they do not require frequent updates and are mostly self-reliant and auto-updatable. Besides, with most of the people these days knowing to develop a robust mobile app it cuts the costs when compared to hiring dedicated website developers.
3. Social Networking
One doesn’t need to reiterate the need for social networking and the importance of the shareability of information. From trolling what is wrong to bring changes in the system, from e-commerce to digital marketing, everything today is centered around social media. And, one of the best ways to do it is, undoubtedly, using mobile applications. Such apps not only help in reaching a too much larger audience but also if used strategically, can draw traffic, boost company gains, help in real-time query solving, etc…
4. Real-Time Data Analysis
In a time where one-to-one interaction with users and clients becomes very difficult, collection and analysis of data also are restricted. With a mobile application, one can easily track usage, collect data, and perform real-time data analysis to strategically plan the sales and marketing of the company as well to gauge the customer/client response.
5. Higher Market Value
According to the stats, the mobile app industry will grow 270% to $189 billion by 2020. And so, will the market value of your brand. With the influx of technology, increased browsing options, and out-of-the-box ideas, the cut-throat competition has gone a notch higher altogether. Thus, necessitating a dedicated mobile application.
6. Easy Mobile Payments
With the onset of the digital era, every country is promoting the use of digital payment gateways. Be it e-commerce or e-learning, nowadays everything is just a click away. Moreover, with the pandemic making it impossible to deal in person, mobile payments have become one of the most important resources to carry forward businesses. And thus, it becomes all the more necessary to have a dedicated app that is integrated with such gateways, to do business on-the-go and without a stop.
7. Brand Reputation
As per the recent statistics, a company having a dedicated app has a much greater percentage of profit than those who don’t. And, the reason behind it is the way we perceive. Be it food delivery or grocery order, be it checking the stocks or delivering presentations, most of the people nowadays prefer doing things on mobile applications in comparison to websites as they are easily comprehensible, user-friendly, and customer-centric. Thus, having a dedicated business app not only helps your customers happy but also adds the icing to your brand reputation and PR.
8. Offline Access
One of the most important benefits an app can give is that of offline access. Many a time, when traveling or otherwise, one faces great difficulty in accessing the sites due to network issues. Not only this, the heavier the site the greater the issue. And hence, an app is much easy to load, light, user friendly, and can be easily developed to give offline access to its users. This not only allows businesses to continue without a stop but also helps the host to stay well-connected with its users and clients.